Research and Development Experimentation

Make decisions based on facts. Smaller risks = Bigger rewards.

Product experimentation
To really raise the revenue.

We know product teams want continuous discovery and growth. Our Product Experimentation takes an iterative approach to refining user experiences and maximising desired actions. From establishing hypotheses to analysing results, we ensure decisions are driven by user needs and data-backed insights. We’ll systematically test variations of design elements and user flows, uncover valuable insights into user personas, behaviours and preferences so product teams can make informed decisions that drive their success.

How does it work?

A personalised, comprehensive programme with ongoing support designed to continuously enhance product performance and conversion.

Who’s it for?

Global brands across finance, travel, hospitality and ecommerce with a mindful approach to user experience and revenue growth.

Why Consulting?

Product teams can enhance user satisfaction, engagement, and ultimately, conversion rates, leading to sustained growth and competitive advantage in their market.

Product Experimentation


Our audit identifies the strengths and weaknesses of your current website. The data we gather helps leverage successful elements, find pain points, and understand user needs. This way, we don’t need to assume the best way forward, but create optimisation strategies based on facts and specifically for you.


Comprehensive user-research takes a closer look at real users on your website. It introduces us to specific user personas and provides insight on web page navigation and interaction. We learn about their actions and journeys which becomes a cheat sheet for product development and user satisfaction.

UX Design

Data-led design creates websites based on user preferences. It doesn’t matter what we think users will like - because data helps us build websites based on what we know they’ll love. UX Design creates balance amongst your brand aesthetic, experience and call to action.


Experimentation powers results. By systematically testing website elements, we learn and refine the navigation of people’s virtual journeys to determine what yields the highest conversion rates. This iterative approach allows us to continuously improve the user experience, digital assets and overall web performance.


This is how we move towards our goals and ensure smooth execution. Our implementation team maintain momentum, fluidity and transparency throughout each project to ensure we deliver exceptional results. When our clients win, we win.

“Eclipse set a new bar for quality and they did it while delivering ahead of schedule.”
John Smith, P&O Ferries CEO
"The team very much buy into and understand what we're trying to achieve and by doing that make our lives so much easier. Working with Eclipse has massively put CRO on the map for us, people in the business now understand how important CRO is for the business and the impact we can make."
James March, Post Office CRO Lead
"Working with Eclipse has been fantastic. It has saved time in development, avoided inconsistencies in output and means we can develop and deploy experiments faster allowing us to continually drive toward iterative improvements."
Gavin Atcheson, P&O Cruises Senior Digital Experience Manager
"When GDPR hit, it was panic stations. We were losing quite a bit of money online within our travel insurance products. We tested a number of different variants around this, and as a result, saved a quarter of a million pounds on the product alone. That's fantastic ROI impact from just one test, and that's from the teams research."
Mark Holgate, Post Office CRO Specialist
"Eclipse are a really passionate and knowledgeable team who took the time to understand our business"
Laura Simon, Wacoal Chief Marketing Officer
"Our team at Eclipse are proactive, commercial and make an effort to get close to and understand our business. Due to this they are proactive as well as reactive when we need them to be. I would highly recommend as a partner"
Jo Molineux, Mamas & Papas Digital Director

The people behind the promise

Our CRO experts exceed expectations across various disciplines which you’ll see in motion when working with us. This includes, but isn’t limited to: 

  • • Research
  • • Competitor Analysis
  • • Hypothesis Generation
  • • Data Analysis
  • • Analytics Audit
  • • Interviews / Surveys
  • • Effort vs. Impact Analysis
  • • Test Reporting
  • • User Research
  • • Strategy
  • • User Journey Mapping
  • • Project Management
  • • Strategic Insight
  • • Test Reporting
  • • UX Audit
  • • Personalisation

In good company

Keep the momentum.