Websites have been around for what feels like forever at this point and people spend a lot of time online. The amount of time people spend online has only increased massively since the covid-19 pandemic changed the way we live our lives.

As a result, we’ve all been exposed to more websites than ever before and there are things that some of them do that really annoys us. So much so that people will turn around and get the heck out of dodge, not sticking around to take a look.

We’ve done a little research and found the things that annoy people the most. Hopefully, your site isn’t guilty of anything of these things but if you are, now you’ll know and you’ll be able to fix it.

As always, if you need a little help the team at Eclipse are here for you. So, let’s take a look at what we found. And so you’re aware, there is no particular order to these, you’re going to want to fix them all.

 

Multiple Pop Ups That Come Out of Nowhere

Don’t get us wrong, if used well it is a great example of a feature that can help drive positive visitor engagement and can often be a good User Experience. A strategic pop-up – such as an exit notice or notification of an event or specific piece of content that relates to the page they are on – can be effective.

The problem comes in when pop-ups are everywhere, repeat way too frequently or are just plain nonsensical. It causes distractions and visitors to the site don’t want to have to be dealing with having to keep shutting down intrusive mini windows. You can be assured that their next click is likely to be away!

You did all the hard work getting them there, why put up barriers and click tests all over the place that distracts from the reason they arrived in the first place.

Ensure the marketing team is thinking about what is there already before adding a new one and always ask the question, do we really need it?

 

Slow Loading Pages

This feels like one we shouldn’t have to talk about anymore. Surely everyone understands that slow-loading pages are annoying. Having said that, it is still a problem for a lot of websites out there.

Visitors to your site expect swift loading times, and responsive website designs that function brilliantly on all browsers and devices. If you’re offering a slow experience, the visitor is going to bounce.

Amazon found that just a one-second delay could cost Amazon $1.6 Billion in sales – head here to find out why.

You can always check your load speed performance and you should do it regularly. Just head to Google’s page speed tool and enter your URL.

 

Little or No Contact Information on the Website

Having contact forms across the website and on your contact us page is great, and it is definitely something you should be using, but it can’t be the only way to allow people to get in touch with you.

It should not be a quest for fire when anyone goes looking for an email address or phone number. If your visitor or customer needs help, they want it now. They don’t want to fill out a form and wait to see when, if ever, they get a response.

Let people get in touch with you via email, phone, and social media, and make that information available on your website. And if you’re able to man it well, live chat can be a great way to deal with quick questions people may have.

 

Asking for Too Much Information, Too Soon

So, your customer has added some stuff to the cart and is ready to check out but now you’re asking them to give you their life story before they can hand over the money. This is the fastest way to drive up cart abandonment and drive your conversion rate into the ground.

Requiring registration or even an entire account set up, before any transaction is a terrible idea. Users will be at best reluctant and at worse highly suspicious. It’s far better to let them check out as guests and offer them the ability to create an account post-purchase, should they choose to create one. And why would they be likely to do it post-purchase? Shipment tracking.

A usability test run by Jared.M.Spool allowed customers to continue and purchase on e-commerce websites without the need to register and the results were phenomenal. “The number of customers purchasing went up by 45%. The extra purchases resulted in an extra $15 million the first month. For the first year, the site saw an additional $300,000,000.” – Read the full article over here.

 

Spelling Mistakes and Out of Date Information

This is a pretty simple one, just don’t do it. There is little to no reason to have spelling mistakes all over the place.

There are countless tools, such as Grammarly and Hemmingway that take the basic spell check and kick it up a gear. Spelling mistakes really are in the category of unacceptable and drive down trust with potential buyers. It is also just plain unprofessional. If attention to detail on the website is missed, just think about what impression you’re making regarding customer service. It does little to create ‘good faith’.

Out of date information falls much into the same category. You’re doing nothing to help build trust with both new and existing customer relationships by having it all over your website.

It talks about the attention to detail and duty of care. Personally speaking, I am not about to drop any money on a purchase with a website that gives me a moment to pause and think about its legitimacy.

 

You’ve Got Broken Links All Over the Place

It’s hardly a shocker that users want websites that work. Clicking on links that lead to a 404 – page not found is more than annoying. It doesn’t matter how cool or quirky you’ve made the page, visitors just don’t want to see it and in all honestly, there should be little reason to have broken links all over the place. It also creates other problems. Did you know broken links can also hurt your SEO?

When Google’s search engine crawlers discover broken links on your page, it decreases your site’s search rankings putting those sites with working links right in front of you.

It is common for links to break from a site migration, page update, change in site architecture, or even just a typo but before you make any changes make sure that you add link checking or re-direction to the task list. Don’t let it become an afterthought.

Broken links interrupt the user experience and ultimately translate to lost revenue for your business. A good web developer can do wonders in helping you fix your site’s broken links. You can also make sure your links are all working by crawling your site with a program like Screaming Frog or SEMrush.

 

This is Just the Tip of the Iceberg

The problems mentioned so far are undeniably annoying, but it just scratches at the surface of what drives people crazy and pushes them away from your site.

Things like difficult or broken navigation, out of date look and feel, bad cheesy stock images everywhere, not working on all browsers and devices and having forms with way too many fields that need to be filled in before they can be sent kills the user experience.

Getting a website audit done and starting a continuous programme of conversion rate optimisation that builds on driving iterative change and improvement to your site is the best way to tackle the problems, improve on the experience you offer and make sure that you’re making the most out of the customers that visit your site.