The Art of Breaking Barriers: Reflections from Quantum LEAP 2025

There's a particular vulnerability in approaching a table of strangers. Recently, whilst attending Quantum LEAP 2025, that moment arrived during the networking lunch. An inviting array of Italian sharing plates spread across white tablecloths signalled this was a meal designed to spark conversation and connection.

We started with burrata. Someone leaned across the table and made that universal gesture of offering - a small act, but one that quietly dissolved the awkwardness of introductions. “Where are you based?" quickly turned into "What's your biggest barrier to stakeholder buy-in?” which opened the door for more candid conversation to unfold.

When Food Becomes a Bridge

The mushroom pappardelle arrived as someone was explaining how they'd struggled to get their leadership team aligned with their data strategy. With the salmon came stories of session replays revealing customer friction points that no one in their team had anticipated. By the time we were sharing the steak, we were no longer strangers, instead we were people facing similar challenges and a shared desire to unlock greater value from our data.

There's something about sharing food that breaks down professional barriers. Perhaps it's the primal act of eating together, or maybe it's just that you can't keep up pretences when reaching for the same plate. Whatever the magic, the conversation flowed from cautious pleasantries to honest, meaningful exchanges about the realities of our work.

Conversations That Matter

In light of these conversations, the morning’s session replay demonstration, a real-life “rage event”, took on new meaning. We had watched a customer’s journey unfold, seeing friction build as they navigated the website, culminating in visible frustration when they couldn’t complete their task. Now, around this table, we were witnessing the opposite: the gradual breakdown of barriers and the steady building of understanding.  

People shared what it felt like to be the lone voice championing data-driven decisions in their organisation, the ongoing struggle to translate insights into a language that truly resonates with diverse groups of stakeholders, as well as the true satisfaction of finally seeing a conversion rate improve, validating months of analysis. These weren’t polished conference presentations, they were messy, honest realities of our professional lives and yet it was these very conversations that became the day’s most valuable takeaway. The realisation that behind every click-through rate, every conversion metric, every rage event, there are people: people striving to understand their customers, navigating stakeholder dynamics, and working to turn raw data into meaningful action. ‍

The Ripple Effect

As networking carried on into the evening, conversations flowed effortlessly, ideas were exchanged openly, and connections felt truly genuine. The courage it took to reach across that initial divide, both literally for the burrata and figuratively for authentic conversation, had sparked something meaningful.

We left Quantum LEAP 2025 with more than just technical knowledge of the analytics platform and its many capabilities. The day, with its meaningful conversations and real moments of reflections, served as a reminder that, at its core, our work is about understanding people. Whether those people are the customers we serve or the colleagues we’re trying to get on board, the lesson is the same. Often, the most profound insights don’t come from session replays or conversion funnels, but from the simple act of sharing a meal with strangers who perhaps aren’t so different from us after all.

‍So, the Eclipse Team key takeaways from
Quantum LEAP are:

• The 'Quantified Why' matters most
  Session replays show us what customers do, but the real value lies in understanding why they do it. Seeing someone abandon a form is useful; understanding the underlying friction that caused it is what drives meaningful change.

• Translation is half the job
  Having robust data means little if stakeholders can't see its relevance to their priorities. Whether it's demonstrating ROI to leadership or explaining user behaviour to product teams, we need to speak their language, not just ours.

• Relationships enable action
  The best insights sit unused without buy-in. Building genuine connections with colleagues, much like those conversations over lunch, is what turns analysis into implementation.

At Eclipse, we believe that understanding people is at the heart of effective conversion rate optimisation. If you'd like to continue the conversation about turning data insights into meaningful results, we'd love to hear from you.