Consumers shopping habits have been changing for years, moving toward shopping online and our recent period of lockdown has driven this trend at record speeds and rates of adoption.

The need to have an online presence that offers a truly exceptional experience to both your existing and new customers is no longer an optional extra for a business, it is a must.

Picking the right digital commerce platform to do this can dramatically transform how you do business both online and offline. A fast, flexible, cloud-based solution delivers memorable customer experiences, streamlines your operational efficiency, and creates phenomenal growth opportunities.

One such platform that does this is Magento Commerce Cloud, and that’s the platform we’ll be exploring in a little more depth to see if it’ll truly work for any business wanting to create their first online store.

The things you want to consider with any commerce platform are:

• What kind of experience are you able to offer to your customers?
• How capable is the platform for the future growth of your business?
• How easy is the platform to manage?
• How reliable is it? and
• How easy is it to get help when you need it?

Let’s see how Magento Commerce Cloud stacks up against those questions.

 

What kind of experience are you able to offer to your customers?

When customers venture online to do a little shopping, they aren’t just looking to buy products, they want to experience engaging, immersive shopping environments. To help satisfy the consumer demands of today, whichever platform you choose, it must be flexible enough to continually offer amazing brand interactions.

How does Magento Commerce Cloud do this? Here’s how:

• Magento Commerce Cloud is equipped with a drag-and-drop Page Builder and a Content Staging and Preview function that allows you to create unique experiences for your products and customers. So, once you’ve had your new site built and released to the world, by your solutions partner, you’ll be able to continue to keep it fresh and offer something new and immersive.

• Magento Commerce Cloud allows you to sell complex, configurable products whilst enabling shopping experiences like buying online and pick up in-store, pre-ordering, as well as ship from a store; offering a truly omnichannel experience and allowing more opportunities for immersive brand experiences.

• Magento Commerce Cloud integrates with 3rd party digital tools like marketing automation systems, so you can drive loyalty through VIP offers and catch unsure customers with cart abandonment emails, Augmented and Virtual reality tools, like Ares by Eclipse, to offer the very latest in experiential shopping allowing your customers to visualise your products in their homes before they buy as well as with CRMs and ERPs.

• Magento Commerce Cloud is mobile commerce native so you can offer a consistent experience to your customers all the time. Customers now expect to be able to shop wherever and whenever they decide is right for them and having the ability to control that experience for your brand is vital. Magento Commerce Cloud gives you that control.

 

How capable is the platform for the future growth of your business?

You don’t want to get stuck with a rigid commerce platform that will dictate your version of a winning eCommerce experience. You want to make sure you choose a scalable solution with out-of-the-box features and functionality which will always deliver for the needs of your growing business from day one.

How does Magento Commerce Cloud do this? Here’s how:

• Magento Commerce Cloud is a platform that is designed for endless customisation and optimisation without forcing limitations on the features and functionality you can add to your growing site in the future.

• As mentioned before, Magento Commerce Cloud integrates with 3rd party digital tools like marketing automation systems, Augmented and Virtual reality tools, like Ares by Eclipse, as well as with CRMs and ERPs. This allows you to truly scale up what you can offer and how your business functions for the future.

• Magento Commerce Cloud is designed to enable rapid expansion for your business – whether you’re focused on B2B, B2C, or both. Create dedicated stores for your brands which can be managed centrally without thinking about having to re-platform or creating additional niche offerings, sites or landing pages on other commerce platforms.

• Magento Commerce Cloud will easily enable you to plan and execute cross-border expansion with full out-of-the-box localisation offering multi-language, multi-site and multi-brand support, as well as integrating with popular payment processors offering options like Apple Pay and Google Pay and shipping providers, all conveniently managed in a single location.

 

How easy is the platform to manage?

Making sure that you create and offer an unforgettable eCommerce experience is only one side of the coin but enhancing and maintaining it is another. All commerce platforms should have a strong, feature-rich backbone capable of effortlessly managing your daily operations while dynamically supporting your brand expansion goals.

How does Magento Commerce Cloud do this? Here’s how:

• Magento Commerce Cloud can help you manage and maintain multiple stores from one single admin panel, saving you a bunch of time and effort when managing your online sales. It also has multi-language and currency support, as well as international capabilities, shipping and order management.

• Magento Commerce Cloud has the total flexibility that enables you as the merchant to roll out your commerce experiences in phases and continually evolve your brand experiences over time.

• Magento Commerce Cloud is designed to easily integrate with tools such as Google Analytics, Google Base and Google Checkout, all of which helps you track all of your customers online and market to them effectively.

• Magento Commerce Cloud is supported by a well-stocked Marketplace, offering a wide range of high-quality extensions and optimisations tailored to whatever specific business goals you may have, from payment and fulfilment to customer support and marketing.

 

How reliable is it?

When heading into an all-new business territory, you’ll need a scalable eCommerce solution which offers reliability and resilience at both the local and global level. The last thing you want to do is end up tying your hands behind your back without even realising it.

How does Magento Commerce Cloud do this? Here’s how:

• Magento Commerce powers more than 315,000 sites globally with examples across a variety of industries including healthcare, beauty, home, fashion and apparel, electronics, sports, media, and more. With that many businesses putting their faith in the platform, reliability and resilience are evident.

• The platform powers 70 of the top 500 companies on the Internet Retailer Top B2C eCommerce 500 list and 40 of the top 300 B2B customers on the Internet Retailer B2B eCommerce 300 list.

• Magento Commerce Cloud provides exceptional performance monitoring tools, letting you as the merchant retain total control over your eCommerce environment with options to optimise and tailor your site to whatever specific business goals or deliver differentiated shopping experiences and be assured that your site will always be up and running at its best.

 

How easy is it to get help when you need it?

Implementing, maintaining, and expanding a successful eCommerce business is something few can accomplish on their own. For those times when you require support, it’s important to have the right talent readily available to offer assistance.

How does Magento Commerce Cloud do this? Here’s how:

• Magento Commerce Cloud is supported by the people resources of more than 260,000 developers across the globe who are continually generating innovations and functionality and are available to help merchants create compelling, differentiated digital commerce experiences

• Magento Commerce Cloud has a global community of Solution Partners, Technology Partners, and Community Insiders, just like us, that are available to address a wide variety of use cases and offer expertise in a range of services from site design, implementation, support, and merchandising to leveraging today’s most innovative business technologies.

 

The long & short of it…

If we look back over what we’ve learnt it’s pretty easy to see that Magento is packed with benefits and features that are ideal for a business looking to start online. It’s the ability to scale with the growth of your business, give you everything you need to create an exceptional customer experience and assure that you’ll always have a reliable offering that makes Magento Commerce Cloud a great choice.

The next step is finding someone to help you build it. That’s where Eclipse comes in. We’ve got a team of dedicated developers who will work in collaboration with you to develop, create and deploy an exceptional Magento Commerce Cloud site.

We’ve tailored a solution for everyone, no matter where the start point in the market is. Take a look at what we have on offer and reach out so we can help you launch your new digital shop front.