Unless you’ve been living in a cabin in the woods for the last 15 years you’ve probably heard of social media and you’ve almost certainly heard of Facebook and Instagram.

They’ve become part of our everyday lives and many have debated the virtues and sins of social media but ultimately people have adopted them and there is little doubt that they’re going anywhere in a hurry.

Instagram has more than 1 billion monthly active users and is now one of the most popular social networks worldwide. They along with the other social networks do everything they can to keep people on the platform and when they do leave, they do what they can to bring them back.

They’re also working harder to innovate all the time by introducing new features and enhancing the ones they have. The one we’re going to be talking about here is Instagram shopping.

 

Why are we talking about Instagram Shopping?

Instagram shopping was built specifically for eCommerce businesses and brands. Currently available to 44 countries across the world, it allows businesses to tag their products in the images they share significantly enhancing a user’s ability to discover new products through the platform.

It is incredibly easy to set up and simply requires the business to push their inventory to Facebook. After doing that it’ll take about 2 weeks for you to be able to toggle on Instagram shopping during the usual post creation and sharing process.

Some of the early adopters of the feature are reporting increased traffic and sales from Instagram as a result of the tagging capability. In fact, more than 800,000 shoppers use Instagram every month, and brands around the world are using the platform to share their stories and products with consumers in a visually engaging way.

 

What else you need to know about Instagram Shopping

Instagram is arguably the King of platforms when it comes to visual storytelling and it has held the crown for years.

For some brands, it has replaced what would have been full-page ads in those glossy fashion magazines of old. And now with the addition of Instagram shopping, they have taken it one step further allowing end-users to click straight through to the product on the website and buy it, on the platform.

With shoppable posts, customers have even greater opportunity to connect with the brands they love through the ability to quickly see relevant information — like product descriptions and pricing — with a single click without ever having to leave the Instagram app.

 

Image Credit: Instagram Business

The key to making that experience effortless is by having an eCommerce store that works seamlessly on mobile devices.

 

Mobile First Commerce

The shoppers habits are changing and more people are accessing the internet via a mobile device. Applications like Instagram are helping drive this change. In our webinar The Evolving Customer and their need for Mobile First Commerce we talked about this shift. In the clip below one of our Experience team, Lucy Aitken discusses the shift and offers real world examples that highlight the success possible when a conscious move in design thinking is made and websites start to think about Mobile First Commerce. This is vital to the success of Instagram Shopping. The shift from application to store needs to feel seamless and having a clunky site that struggles in mobile is going to discourage users and send them back in no time at all.

 

Not convinced yet?

When it comes to Instagram, eCommerce businesses for the most part always recommend the platform. Whether you are advertising, building an audience or both – Instagram has fuelled hundreds of thousands in sales.

Just check out some of these numbers that BigCommerce put together.

800M — Number of monthly active Instagram users.

500M — Number of daily active users

Increased from 400M to 500M since March 2017

5X — Instagram growth rate compared to overall social network usage in the U.S. (Source: Inc.)

25 — Percent more likely it is that Instagram users are in the top income quartile than average Internet users. (Source: GlobalWebIndex)

5M —  Number of active Instagram business profiles (Source: Facebook)

60 — Percent of people who say they discover new products on Instagram (Source: Instagram)

70 — Percent of users who follow a business on Instagram (Source: Instagram)

75 — Percent of users who take an action after seeing a business-post (i.e. visit a website, search, shop or tell a friend) (Source: Instagram)

500,000 — Instagram advertisers (Source: Facebook)

150M— Number of daily active Instagram Stories users just 5 months after launch (Source: Instagram)

33 — Percent of the most-viewed Instagram Stories that come from business accounts (Source: Instagram)

36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc.)

 

Ready to take advantage of this incredible feature?

There are a couple of things that you need to do to make sure that you can get the most out of Instagram shopping.

The first thing you need to do is make sure that your website is set up to give the best possible experience on mobile. Eclipse can help with that. Our Experience team are perfectly placed to tell you what will work and what needs fixing, and our development team can step in and help fix what needs to be fixed.

Once you’ve got that right, the next step is to head to this Instagram business page and follow the setup guide, take a look at the tips and then start promoting your products on Instagram. You’ll be glad you did.

And if you need to convince someone in your business this is the right thing to do, take a look at these results and case studies that BigCommerce put together. It should be everything you need to convince key stakeholders it is the right thing to do.