The one thing I am sure we can all agree on is that the pandemic has changed a lot of things, in a lot of ways and by all accounts, a fair chunk of these changes are here to stay.

And we as consumers have been front and centre for most of them. Consumer habits have changed over the years and are always changing with the times, but the pandemic kind of put a rocket behind the shift and moved us all along at a rather rapid pace.

As a result, a whole bunch of us have realised the conveniences that came with some of them and we’ve decided, we’re not going back.

The challenge for retailers is to meet these new habits, which have become expectations, so they’re able to continue to create awesome experiences and grow their business with existing and new customers.

 

What are these new shopping habits?

The team at Shopify commissioned a study with over 1,000 UK shoppers to find out just how much has changed and they put them together in their new report ‘New Shopping Behaviours in Post-Pandemic UK

We’ve taken a look at the report and pulled together the key insights that will give you an idea of the kinds of things you need to take note of.

We’d encourage you to head over and download a copy for yourself. There are stacks of stats in it and it’ll be a great reference as you build your strategy for the rest of 2021 and into 2022.

 

The 3 key things you should know

At the top of the report, Shopify called out 3 key things that you need to really pay attention to. These are what we’ve put our focus on but the report has lost of information that sits behind them. Make sure you grab yourself a copy.

 

  1. Online shopping is here to stay, but shopping in physical retail locations will return.

It was almost inevitable that as shops started to open again, people would want to get back out and into them but their purpose in the overall buyers’ journey has changed.

For the most part, they’re being seen as ‘distribution hubs’. The concept of heading out and wandering around stores seems to be fading fast. The demand for hybrid fulfilment options like local pickup and delivery is increasing.

Another indicator of this is that consumers are doing more and more research before they visit a physical store. The research found that 47% of consumers plan to check the availability of inventory, at their local store, in advance.

Giving people the ability to do this, much like Ikea has on their site, is going to give you the edge over your competitors. The consumer wants to know that if they’re leaving their house, they’re going to get what they want. If they can’t, they’ll order it from someone who can get it to them with the least amount of effort on their part.

The consumer is willing to exchange an immediate collection of products for convenient, fast, friction-free delivery. This is why so many of us default to Amazon.

 

  1. Shopping local is top of mind for consumers.

This particular stat gives me a warm fuzzy feeling. I have personally been an advocate of the shop local and shop independent movement for years and the pandemic has given us all the same idea.

In the research, 51% of consumers indicated that they expect to shop locally more often post-pandemic than they did before with the top reasons for this change being convenience, supporting local business owners and proximity – which 68% of consumers said is an important factor when making a purchase decision.

If you’re able to combine this sentiment with the ability to check store stock online and offer a hybrid collect in-store and delivery model, you’ll be cooking with gas.

And this doesn’t mean that if you’re a larger retailer you’re going to miss out. For many, shop local means ‘within my area’ (in fact, 59% consider it to mean that) and if you happen to have a store that falls into that category, offering the same conveniences will stand you in good stead.

 

  1. Post-pandemic shopping habits and behaviours are set to change.

As we know, the one constant in life is change and things are set to continue to change beyond those habits mentioned above.

Cash is on the decline, after most places refusing to accept it during the pandemic, and demand for contactless payment options are increasing rapidly. 70% of consumers indicated that this was an important factor to them.

With this is the rise of the mobile wallet and having the ability to accept Apple and Google pay is so important, and not just in-store. People have adopted this way of paying because it is so easy for them. If your online store doesn’t offer it yet, it needs to be on your list of things to implement sooner rather than later.

Another thing that people indicated as high on their list as part of returning to stores was their need for health and safety measure to stay in place. 63% indicated that they’re still in favour of masks being worn and social distancing to remain in place.

 

Next Steps

The first thing we recommend you do is head over and download the report. There is a lot of detail that sits behind this information, and it is packed with nuggets of pure gold that’ll help you make changes where it matters.

Then it is time to start figuring out where and how these changes need to be made. This is where Eclipse comes in. We can help you develop it into a strategy that we can then help you implement. Our team are ready when you are to jump into the challenge. You just need to reach out to us and get the ball rolling.