Trust is one of those things that often gets forgotten about. Businesses can get carried away with the brand, offer and messaging and just assume that as a result of their first impression or grandiose ambitions trust is implied and everyone just gets it.

The truth of the matter is that trust is something that needs to be built and worked on. It is no different to a relationship that two people have with each other when they’re dating. Trust is not given over lightly, and it can be very easily broken.

If you look back over the years, there are plenty of examples of businesses that have competed with each other and the reason one fell flat is partly down to trust. Leaving it to chance will almost always result in it not developing.

Marcos Aguiar, a Digital Trust Advisor, did a recent Ted Talk on this topic and through the years of his experience and research, he had been able to isolate the 7 things he sees as the tools that will help leaders design a foundation of trust into their business ecosystem to help achieve long term success.

Watch the Ted talk below and see how you stack up against the 7 tools Marcos and the team at BCG discovered. And if you’re looking for a little more insight into the research, you can check out their blog, ‘Building Trust In Business Ecosystems’.

 

7 Tools For Building a Business People Trust

 

 

If you need a little help with working on these elements of building trust into your business strategy, Eclipse is here to help. We have a team of business consultants and strategists that understand how to help you discover what makes your customers tick and can work with you to develop an experience that will help you build trust. Reach out to us and we can have a chat.