Understanding your customers is crucial to delivering an experience that will turn them from prospects in to paying customers. A positive experience will also improve customer retention and build brand loyalty. This is an important step to consider to allow us to make informed and considered design decisions.

RESEARCH TECHNIQUES INCLUDE:

Card sorting
UX audit of current site
Competitor analysis
Competitor pattern testing

Analytics audit
Biometric user testing
Persona creation
Surveys

1:1 user interviews
Focus groups
Competitor analysis

We can have a chat through any approach you’re interested in and create a fully personalised research plan that works for you. Alternatively, we have some suggested bundles below.

OUR PACKAGES


Sometimes it’s hard to know where to start with user research but wherever you are in terms of understanding your customers, we have the expertise to support businesses of all sizes from startups, to large corporate enterprises.

THE BASICS


Your first step in to site optimisation that allows you to benchmark your site against tried and tested best practice and the experience of our team. A beautiful presentation of your personas will provide you an extremely useful reference throughout the development of your site. It’s recommended that these are done periodically to understand changes in your market.

BENCHMARK


This level adds card sorting that allows you to understand how your customers expect to find information vs what you’re offering. We will then analyse the outputs to understand recurring patterns to inform the structure. You will also receive a view of your competitors and how your site compares. We can also test existing patterns on these sites to see how it affects your own conversion.

DEEP DIVE


Best provides the most in-depth understanding of your customers, expectations and competitor positioning. Here you will receive detailed research, personas and a backlog of patterns to test with protoypes that are approved by you before deployment. We will also perform an audit of your analytics to highlight the opportunities to improve your data and reporting. This us the perfect entry point before a full CRO programme.

THE BASICS

  • UX audit of your site
  • Persona creation
  • Surveys
  • Card sorting (optional)
  • 1:1 user interviews (optional)
  • Focus groups (optional)
  • Analytics audit (optional)
  • Competitor analysis (optional)
  • Competitor pattern testing – lo fi (optional)
  • Competitor pattern testing – hi fi (optional)

DEEP DIVE

  • Card sorting
  • 1:1 user interviews
  • Focus groups
  • UX audit of current site
  • Analytics audit of current site
  • Competitor analysis
  • Competitor pattern testing (low fi prototype)
  • Competitor pattern testing (hi fi prototype)
  • Persona creation
  • Surveys

If this isn’t quite hitting the mark for what you’re looking for let’s have a chat about a CRO (Conversion Rate Optimisation) programme to enable you to raise your conversion rate based on any metric you feel will make a difference to your business whether that’s buying a product, generating leads or subscribing to a marketing campaign. Our Experience team are here waiting to talk about how we can help you.

LET'S CHAT


At Eclipse we’ve got an incredibly talented, multi-award winning bunch of people ready to help you  and your business. Whether you’re looking to get started in understanding your customers or market, or just want some help to really understand your customers behaviour we’re the team for you. Reach and talk to us there’s not much that can’t be solved with a few cups of tea, some bright people and a whiteboard.