Utek

Utek approached us to provide a Magento upgrade along with a website redesign. To reduce costs, we took one of our high performing base templates we had designed and built, and performed a gap analysis to understand the needs for Utek. After running a UX audit and understanding the audience, we looked further at the product range and current site performance. This led us to a high-level set of requirements that would need to be considered in the design process.

GENERAL UI

  • Simplified font structure
  • Minimal redirects (eg: Sign in / Register)
  • Easily-viewed basket preview

SEARCH

  • Custom with integrated logos and price points
  • P1 mobile positioning

MEGA MENU

  • Visual menu with images, categories and subcategories
  • Fast and smooth animation transitions on mobile

HERO SLIDER

  • Responsive for mobile
  • Physical button options on banner
  • Frame counter

GENERAL COMPONENTS

  • Product carousels with hover animation
  • Wishlist functionality
  • Quick buy
  • Static image components
  • Logo carousel
  • Trustpilot carousel
  • Video player

CATEGORY

  • Category filter
  • Images with category title

PLP

  • Product filter
  • Custom cards: Image, title. logo,
5 x bullets, reviews, price, CTA, C&C,
Stock levels, delivery, warranty.
  • Row format

PDP

  • Standard: Images, logo, price, , spec, reviews, CTA
  • Payment methods
  • Links to other categories
  • Upsell / Cross-sell
  • Value proposition

CHECKOUT

  • Single page checkout
  • Persistent basket
  • Postcode lookup
  • Discount / voucher code

“After many months of searching for a partner that could meet our needs on this project, I spoke with one of the directors at Eclipse over a quick 5 minute conversation in which he outlined his vision for us & opportunity for growth together I knew Eclipse was the right company for us to work with.”

Luke Everett, E-Commerce Manager

“After many months of searching for a partner that could meet our needs on this project, I spoke with one of the directors at Eclipse over a quick 5 minute conversation in which he outlined his vision for us & opportunity for growth together I knew Eclipse was the right company for us to work with.”

Luke Everett, E-Commerce Manager

EXTENSIONS

We utilised extensions to both reduce the development time and to improve the CMS experience for Utek. This was presented as ‘must-haves’ and ‘recommended’, then discussed and agreed before build.

NEEDED

  • Custom with integrated logos and price points
  • P1 mobile positioning

RECOMMENDED

  • Amasty SEO Toolkit​
  • Amasty Promo Banners​
  • Amasty Special Promotions Pro​
  • Amasty Product Labels​

“Prior to the release of our updated website with Eclipse our Bounce Rate was astronomically high for an E-Commerce, the Design & UX implemented by the team at Eclipse has seen huge improvements on this front in less than a month. Their continued support post-launch & consumer response to the changes have given us huge confidence in our ability to now push on scale significantly over the next few years.”

Luke Everett, E-Commerce Manager