Question 1 of 7
Where are you in the project?
This helps us understand whether you're trying to understand a problem, test a solution, or improve something that's already live. The stage you're at changes which method will be most useful.
Question 2 of 7
What do you need to learn?
Some research methods explain why people behave the way they do. Others measure what they actually do. Others capture how they feel. Picking the right type saves you a lot of time.
Question 3 of 7
Do you already know what the problem is?
If you know what you're investigating, you can go straight to testing it. If you don't, you need a method that helps you find the problem first — before trying to solve it.
Question 4 of 7
How much time do you have before you need findings?
Some methods give you answers in days. Others take weeks of recruitment, fieldwork, or data collection. Being honest about your timeline means you'll get a recommendation you can actually use.
Question 5 of 7
What's your research budget, roughly?
Some methods are free or near-free. Others require recruitment costs, specialist tools, or dedicated researcher time. Your budget shapes what's actually achievable right now.
Question 6 of 7
What access do you have to users or real behaviour data?
Some methods need real users in front of you. Others need live website or app traffic. Some work with no access at all. This is often the biggest practical constraint on what's possible.
Question 7 of 7
What kind of answer do you need at the end of this?
Sometimes you need hard proof — statistically significant data strong enough to convince stakeholders or justify major investment. Other times a strong directional signal is enough to move forward confidently.
Based on your answers
Moderated Usability Testing
Your recommended primary research method
Primary recommendation
Backup 1
Backup 2
How to get started
Want this as a PDF?
We'll send you a tailored research brief based on your recommendation — including templates, sample sizes, and tool suggestions.
Start again with different answers
✓
You're all set
We'll send your personalised research brief to your inbox shortly. In the meantime, your recommendation is saved above.
Question 1 of 7
Where are you in the project?
This helps us understand whether you're trying to understand a problem, test a solution, or improve something that's already live. The stage you're at changes which method will be most useful.
Question 2 of 7
What do you need to learn?
Some research methods explain why people behave the way they do. Others measure what they actually do. Others capture how they feel. Picking the right type saves you a lot of time.
Question 3 of 7
Do you already know what the problem is?
If you know what you're investigating, you can go straight to testing it. If you don't, you need a method that helps you find the problem first — before trying to solve it.
Question 4 of 7
How much time do you have before you need findings?
Some methods give you answers in days. Others take weeks of recruitment, fieldwork, or data collection. Being honest about your timeline means you'll get a recommendation you can actually use.
Question 5 of 7
What's your research budget, roughly?
Some methods are free or near-free. Others require recruitment costs, specialist tools, or dedicated researcher time. Your budget shapes what's actually achievable right now.
Question 6 of 7
What access do you have to users or real behaviour data?
Some methods need real users in front of you. Others need live website or app traffic. Some work with no access at all. This is often the biggest practical constraint on what's possible.
Question 7 of 7
What kind of answer do you need at the end of this?
Sometimes you need hard proof — statistically significant data strong enough to convince stakeholders or justify major investment. Other times a strong directional signal is enough to move forward confidently.
Based on your answers
Moderated Usability Testing
Your recommended primary research method
Primary recommendation
Backup 1
Backup 2
How to get started
Want this as a PDF?
We'll send you a tailored research brief based on your recommendation — including templates, sample sizes, and tool suggestions.
Start again with different answers
✓
You're all set
We'll send your personalised research brief to your inbox shortly. In the meantime, your recommendation is saved above.