ghd Look to the Future with Eclipse

ghd Look to the Future with Eclipse as Their New SAP PartnerEdge – Sell Partner (VAR)

ghd, the market leader of hair straightening irons has appointed Eclipse as their partner in their journey to create a new online shopping experience for their customers. Their aim is to create a world leading platform which is built to be best in class and innovate, reinventing their digital presence, creating a website that others aspire to.

Based in Leeds, United Kingdom, ghd was founded in 2001 when 3 hairdressers bought the rights to a hair straightening iron from a South Korean inventor. They quickly saw success organically, and it was two years in before the actively started to market their products. Word of mouth and adoption by salons made their products a beauty insiders’ best friend.

By 2013, ghd had sold over two million styling irons through a network of 50,000 salons worldwide, firmly cementing their place as the makers of the undisputed, number one go-to, hair styling tools.

Now part of the Coty, Inc. group of companies, ghd is aiming to continue their incredible record of innovation and industry firsts through their newly formed partnership with Eclipse.

They embarked on the project to identify a partner who could deliver a high quality and innovative solution for their website. ghd wanted a partner to work alongside and share ideas on new digital features, functionalities, trends and innovation.

After a rigorous selection process involving a number of suppliers, Eclipse have been appointed the partner of choice. This marks the beginning of a long-term relationship that will see both businesses focus on creating an end solution that delivers an experience to ghd’s loyal customers that sets the new standard for online engagements.

Buyers habits are evolving, and their expectations for online shopping are becoming more demanding. No longer will ‘just having a website’ be enough and with data from the Office for National Statistics showing online sales rose by 15.3 per cent over the past year and now makes up a record high of 18.2 per cent of all retail sales, equating to one in every five pounds in the UK being spent online, businesses need to create an experience that takes consumers on a journey and offers them something exceptional.

By creating this exciting partnership with Eclipse, ghd has taken this challenge head on, and using the years of expertise Eclipse has earned in the field, will be delivery an experience to their loyal customers that sets the new standard for online engagements.

[Insert quote from Eclipse about the project & what it means for us.]