Avoiding Common A/B Testing Mistakes and Pitfalls

A while back I wrote an article on what A/B testing is and why it is a valuable tool in the UX and…


Where Does Customer Experience Begin and End?

Customer experience as a theory began back in the 60's, and developed in the 90’s, but only really…


Our Top 5 Most Read Posts in 2022

With 2022 having come to an end with a fair amount of uncertainty about what 2023 will bring, we…


Are you making these Customer Experience mistakes?

We’ve talked about the changing customer a fair bit, and with good reason, if you want to stay…


15 Minutes With Swathi Rocque | Podcast Episode #10

In our tenth episode of 15 Minutes With we're talking to Swathi Rocque. Swathi is a Manager (Senior…


What Happens When You Ignore Your Customers and Define Your Own Journey?

Necessary or Not? Customer experience and ‘experience journeys’ are very topical in business at…


Our Top 5 Most Read Posts in 2021

2021 is finally over and the new year has begun bringing with it the hope of normality and a return…


6 Ways to Find Out What Your Customers Think About You

We all want to know what our customers are really thinking about us but sometimes it can feel like…


Conversion Rate Optimisation Statistics You Need To Know | Infographic

We spend a huge amount of time, effort and money getting people to our websites. This might seems…


Think outside the box

Time to Think “out of the box”

As testers, our passion for quality and taking pride in our work can sometimes be seen to conflict…