ICYMI – Magento 1 is EOL and if you’re still using it, you’re at risk

Thousands of online businesses could be opening themselves up to risks of cyberattack due to running an insecure version of Magento right now.

Magento 1 reached its End of Life (EOL) at the end of June this year and eCommerce experts across the board are warning of the risks opening up for online merchants that are now no longer receiving security patches to protect their sales systems.

But beyond just the security risks to the site, online stores still operating on Magento 1 could be at further risk by not being PCI compliant.

“In the run-up to EOL for Magento 1, many sought clarity from payment processors such as Visa, on how they would support merchants past the end date, and ultimately when they would stop taking payments from those on Magento 1," stated James Allen-Lewis, Development Director at Sonassi. He added, “Visa was very bullish in their initial statement, stating customers on Magento 1 needed to migrate across to Magento 2 immediately, in order to remain PCI compliant.”

PCI or Payment Card Industry Data Security Standard is compliance that all online traders need to be in line with. Not complying with your requirement commitment could mean you are banned from accepting cards and/or increased fees to process cards. Moreover, fines that can range from £3,000 to £60,000 depending on your bank's merchant account agreement may also be levied.

An announcement with the decision to shelve Magento 1 was made in September 2018, and Adobe gave websites nearly two years’ notice to migrate from the 12-year-old release line before it reached end-of-life status on June 30, 2020.

However, as at the end of June, there were still more than 200,000 websites operating on Magento 1.

Understandably, the arrival of the pandemic has meant many merchants are yet to migrate and any major platform migration needs to be considered but time is running out even faster than before.

Allen-Lewis highlighted the risk rather succulently “Losing PCI compliance or customers’ personal information is a disaster for online retailers that manage online card payments as it is highly likely they will become liable for the damages caused to their customers, as well as having to pay the costs of a PFI investigation.”

 

We’re Here To Help

Come talk to us and let’s see what we can do together. We’ve tailored a solution for everyone, no matter where the starting point in the market. It’s just about picking the right one for you and then we can get together and get you accelerated toward success.

We’re here to help you make the right choice for you. We unlock your trading potential, creating and supporting beautifully simple sites that are functionally rich and continually perform way above expectations. Our clients enjoy seamless access to the best analysts, experts and technical resources in the sector. We’re proud of what we do and we’re incredibly good at it (and it’s not just us saying that).

Across our UK and Polish offices, we employ certified specialists in operations, project management, analysis, development, user experience, conversion rate optimisation, design, testing and scrum technologies; to mention just the tip of the iceberg. We believe in our people and are committed to supporting our colleagues to be the best they can be. We’re hugely proud of our culture, our values, and the colleagues that make the magic happen. That’s why we talk about ourselves as the Eclipse family.

Come take a look at our Magento Packages as a starting point, we can talk them through and if we need to add a few other options to the mix, we can do that too.


What will it take to survive in the future of retail?

In an article written by Doug Stephens, the founder of Retail Prophet and the author of three books on the future of retail, for businessoffashion.com, he describes a future that any retailer will look at and in almost all cases, result in a shudder and deep pit forming in their stomach.

First, let me paint a picture that we’ll all be familiar with. Anyone who has seen the Disney Pixar masterpiece that is Wall•E may think back to it, and recall the story of overconsumption and disregard for the environment. This leads to the abandonment of the Earth, for life aboard a series of floating ‘paradises’ that further drove those aboard toward unquestioning consumption.

But the somewhat overlooked or underplayed element of that story is that it was driven by a single entity. Scattered across the opening scenes are references to a megacorporation, Buy-N-Large (BnL) that play themselves to be the hero’s having evacuated humanity leaving behind the solution that would clean the mess and make it safe to return.

In his article, he references other examples from the likes of Robocop, Aliens and Blade Runner but the underlying causation and resulting symptoms are the same.

You might be thinking ‘That was just fiction’, but life has a funny way of imitating art and what Doug so clearly points out in the article is that we’re on the verge of megacorporation’s taking over.

As he puts it “In a post-pandemic retail landscape, such corporations will no longer reside solely in novels or films. They will become a reality.”

Described as Apex Predators, the likes of Amazon, Walmart and Alibaba will emerge as “an entirely novel, genetically mutated species of retailer that faces few threats.” These businesses have been marching toward this for years, growing at rates that have bucked any and all trends, and Covid-19 has been the ultimate steroid for these businesses, pushing them toward domination whilst others seem to be falling in their wake.

“While many retailers swooned under revenue declines of up to 80%, these giants posted results deserving of a double-take.”

His article is worthy of a deep dive read and I would encourage you all to venture over and take a look at it, but the key takeaway for me was that this isn’t something that retailers should just lay down and let happen. What is required is evolution and adaption to the world we now have in front of us.

 

Embrace The Digital Age

Long before the pandemic took hold the world was on a steady trajectory toward living digitally. Shopping online has been increasing year on year for as long as it has been around, and the adoption of remoting working isn’t new. What Covid-19 did was push these forward at a rate not many were ready for.

Now, this is not to say that retail should shut up all physical shop fronts and put all their ‘eggs into one basket’ by thinking of their digital shopfront as the saviour but rather that the purpose they once served is over and that their place in the buyer's journey is transforming.

“The value of physical stores [are] as community gathering places, brand culture hubs and experiential playgrounds. It is, however, time to stop considering them an effective means of product distribution. Stores must become more about distributing experiences and less about distributing goods.”

What you consider your ‘store’ and what consumers consider your ‘store’ are two very different things. The consumers buying experience starts with the moment they engage with your content. Be that via Instagram, YouTube or TikTok.

And as Doug illustrates in the article “The apex predators have already accepted this reality by building commerce, finance, entertainment and streamlined logistics into every media experience hosted on their platforms.”

And he is very clear about what this means for businesses that underestimate the importance of this change.

“The moral of the story is that if you can’t serve your customers through every media touchpoint, you’re going to go out of business. If your brick and mortar stores are not creating vastly positive and memorable physical media experiences and brand impressions you’re going to go out of business. And if you can’t effectively weave these two, media and store, together in a way that removes buying friction and adds radical experiential value for customers, you’re going to go out of business.”

 

The Way Forward

To define a path to success and survival, you need to remember this. Your products need to be shoppable, purchasable and shippable every minute of every day. Plus, to stand out from these Apex Predators, you need to establish a vastly more distinct value proposition so that customers have something to buy into.

The type of experience you offer and how you offer it is more important now than ever.

 

The Retail Archetypes

In the article, Doug lays out what he sees as the 10 distinct retail archetypes that offer “a valuable and ownable market position”.

He explains each of them in detail, offering the risk and reward associated with their unique position and their points of difference. They are all worthy of consideration and I encourage time being taken to read and fully understand each of them. The one you pick will ultimately drive the strategy your business takes moving forward. I have listed them below with a very brief outline to give you a taster of each.

 

  1. The Renegade

Renegade retailers challenge incumbents in a market by identifying creative product or operations-related unlocks that radically alter the price-value equation.

 

  1. The Activist

Activist retailers use their businesses to support social, economic or environmental causes.

 

  1. The Storyteller

Storyteller retailers are those that grow so large, ubiquitous and iconic they supersede their own product category and spend the majority of their time creating compelling content.

 

  1. The Artist

Artist retailers very often sell products that are similar or even identical to those of other retailers, but through their sheer creativity and capacity for stagecraft they design experiences around those products that are highly unique

 

  1. The Tastemaker

Tastemaker retailers are those whose products or brands are not necessarily unique but may indeed be more difficult to find.

 

  1. The Oracle

The oracle retailer is one who delivers unparalleled expertise within a specific category.

 

  1. The Concierge

Concierge retailers are those that deliver highly personalised and engaging experiences to their shoppers.

 

  1. The Clairvoyant

The clairvoyant retailer is one that uses both technology and human intuition to actually predict needs, preferences and desires on the part of its customers and proactively present products on that basis.

 

  1. The Engineer

Engineer retailers figure stuff out. They use technology to solve product or service design problems that elude other brands.

 

  1. The Gatekeeper

Gatekeeper retailers are those that maintain a position through regulatory or financial barriers to entry.

 

Whichever you think might be right for your business, the underlying principle will be the experience that is being offered to them and as previously stated your products need to be shoppable, purchasable and shippable every minute of every day.

Creating a truly seamless, utterly unique online shopping experience for your business that your customers can engage with is a really good starting point. Because when push comes to shove, you still need to be able to sell your product to a customer and making that an easy and enjoyable experience will be what helps you succeed.

It is one thing to have engaging content that drives emotional engagement getting people on board with the idea of your brand and your products, but then offering them a purchase journey that throws them into digital experiences that create roadblocks or barriers, is counterintuitive.

Optimising your existing journey through Conversion Rate Optimisation or designing an entirely new one with User Experience Design are investments that can’t be ignored. And the use of the latest advancements in technology like Augmented Reality all cement your place in the market and offer experiences that allow you to stand out from the crowd.

In the same what that you might spend time and money investing in store fit-outs or training of staff to offer a better in-store experience for customers, the same thinking needs to be applied to your digital store. Just sticking a website up with all your stuff on it isn’t going to cut it. And trying to fix it by spending huge money on well-crafted marketing campaigns is a road to nowhere.

Although it isn’t an example of a digital store, the Fyre Festival is the prime example of what happens when you talk an excellent game with marketing and then fail to deliver on the other side.

 

We’re Here To Help You

At Eclipse, this is what we do. We’ve been building digital experiences for a long time and we pride ourselves on making them beautifully simple.

We unlock your trading potential, creating and supporting beautifully simple sites that are functionally rich and continually perform way above expectations.

Our clients enjoy seamless access to the best analysts, experts and technical resources in the sector. We’re proud of what we do and we’re incredibly good at it (and it’s not just us saying that).

We’re here to support you and help make sure that your business lives long into the future. No matter your size or specific industry vertical, our mission is to see you succeed.


If You’re Not Offering AR, You’re Being Left Behind.

The world of retail is forever changing. The period we’ve been through and find ourselves in right now has had a huge effect on the shift change, and the speed at which it is happening is unprecedented.

The outbreak of coronavirus and the lockdown that followed has been good to online. Former Sainsbury’s boss Mike Coupe commented that: “Online groceries have taken 25 years to get to 8% of our business and eight weeks to get to 15%, and it’s still growing like there’s no tomorrow” This is being seen across all industries that have an online presence.

“A decade ago UK e-commerce sales were <5% of total retail sales. In March, we hit a record high of 22.4%, April 30.7%. Expect May will be closer to 35% and then we dip back to high 20s for foreseeable future even w/ shops reopening. Habits learned during lockdown will stick,” retail analyst Natalie Berg took to Twitter to comment.

In a Response to Berg’s tweet, John Roberts, Founder and CEO, AO, commented that: “We saw five years of consumer behaviour change accelerate into five weeks. Now we've got to prove to our new customers that online is a better way even when it's not the only way.”

This is where new technologies like AR are coming into play. The thing physical retail has held over online for the longest time is the experience. This, however, is no longer what it used to be.

Social distancing and the aftereffects of lockdown have removed the ability to interact with products as we once did. Changing rooms are closed in clothing stores, we’re being discouraged from picking up or interacting with products in all other retail stores and the ‘personalised’ shopping experience just isn’t a thing anymore.

By using new technologies like AR, online can take those missing experiences, morph them into something new and allow you to enhance what it means to shop online.

AR allows your customers to bring your products into their homes, try it out in the space, flip it around, watch it work, move it about and get a sense of what it’ll be like to own it. This is in some cases even more than shopping instore can offer.

Over a quarter of respondents (26 per cent) in a recent survey, conducted by YouGov on behalf of Diffusion, said that AR led them to think of a brand as hi-tech.

Our AR solution, Ares, does all of this and more. Delivered right in the browser, it removes the need for customers to download an app and leave your site. It enhances the shopping experience and offers your customers a truly immersive way to get to know your products.

And customers want to use AR. 34% of customers already use some form of AR while shopping and 47% of them use it both in a store and online when shopping. But that is just the tip of the iceberg when it comes to augmented reality impacting retail.

In our blog, How is Augmented Reality Impacting Retail? We highlighted these with our eBook. You can view a copy of it here, but we’ve brought some of those stats right here to emphasise that if you’re not offering AR, you’re being left behind.

 

  • 71% of shoppers said that they would shop more often if they could use AR.
  • 61% said they would choose to shop with stores that have AR over those without it.
  • 55% admitted that shopping with AR makes the experience more fun and exciting.
  • 40% of shoppers said that they are ready to pay more for a product if they were able to test it through AR first.

 

AR adoption is on the increase and it is on the verge of becoming an expectation when it comes to shopping online. Companies like ASOS, Etsy, Yoox, Lululemon, Gucci, Burberry and Uniqlo (to name just a few) are all working on or increasing their AR offering for their clients. The more this happens, and the more companies join this revolution, the more it becomes an expectation.

AR is becoming the new ‘mobile responsive’ for websites. The idea now of having a website that doesn’t automatically adjust to a mobile device and give the best experience to the end-user is unthinkable and even gets penalised by the likes of Google.

Now is the time to be implementing AR into your online digital offering. Be at the leading edge of what customers associate with an exceptional shopping experience and separate yourself from your competitors.

With the drive to shop online increasing and almost becoming the first point of call for many, you have to find a way to stand out. AR helps you do this. And looking at what Houzz CEO Adi Tatarko said, “users of their AR tools were 11x more likely to make a purchase” those of some conversion statistics that you could be taking advantage of.

Take a closer look at Ares, then reach out and talk to us about how we can get it implemented on your digital store.


How is Augmented Reality Impacting Retail?

The possibilities that Augmented Reality has for any business that has an online presence, is huge. That comes down to its potential to boost sales.

We’ve taken a look at The Impact of Augmented Reality on Retail report created by the team at Interactions Consumer Experience Marketing & published by Retail Perceptions and pulled out the most valuable and impactful stats to help show the value of integrating AR into your online retail experience. Whether B2B or B2C, these insights are valuable when building a business case.

Their research study involved 1,062 people. The conducted it seeking to learn the ways shoppers perceive augmented reality and how they prefer to engage with the technology as they shop. Results from the survey show that shoppers enjoy using augmented reality, and they see it as a fun and novel way to explore their options as they weigh out which purchases to make. Utilising the data in this report, businesses can build on the popularity of augmented reality in ways that engage customers, provide a unique and memorable experience, and ultimately drive sales.

 

WE'RE HERE TO HELP YOU MAKE THE MOST OF AR

Our Augmented Reality E-commerce Solution, Ares, changes the game and is all about enhancing the online shopping experience for the end user. It is about lifting product images from standard 2D into something experiential and visually impactful, that truly brings product shopping online to life. Ares is dedicated to leveraging the power of AR and 3D for so much more than entertainment – it exists as your next step for achieving peak eCommerce performance.

And the reason it is changing the game is because it works straight from the web browser or mobile device, no apps or downloads required. It can be plugged into any website or e-commerce platform and Ares works on the latest Android and iOS devices.

Ares is a full end-to-end AR service for retailers. You don't need to be an AR expert to get the best out of Ares. Find out how Ares can revolutionise the way you sell online.

Click the picture below to take a look at our highlights from the report.