15 Minutes With Kat Henry | Podcast Episode #2

What makes an influencer? How is influencing changing? What are the common misconceptions, pitfalls…


15 Minutes With Alan Gray | Podcast Episode #1

In our first episode of 15 Minutes With we're talking to Research Psychologist from Tailify, Alan…


Brand Trust Biggest Customer Experience Indicator

The X Index - A Trust Indicator As a barometer for brand trust, the X Index measures customer…


Person shopping on phone

Understanding the Buyers Journey and Why It Is Important

We’re all individuals. We have our own wants and likes, dislikes and fears but as much as that is…


Group of people looking at view

How To Create A User Persona

User personas are a great tool to improve designs and communicate design decisions. Let’s take a…


Biometrics Space Between

An Introduction to Biometric User Testing

What is Biometric Testing? Biometric User Testing is relatively new on the digital marketing…


Colour Psychology Space Between

Colour Psychology: Increase Sales With One Simple Change

The colours you choose lay the foundation for your online image so it's important to choose…


Customer Feedback, Relationships and Reviews

Reviews Matter: How to Build a Better Relationship with Your Customers

Some easy tips and tricks on how to make the most of reviews on your website and increase…