AI and the Customer Experience: Crafting & Optimising Journeys from Machine Learning

AI in 2024 The rise of artificial intelligence (AI) is exciting and daunting in equal measure. But…


Why Conversion Rate Optimisation Should Be a Priority for 2024

Conversion Rate Optimisation Have you noticed how despite a sequence of challenging economic…


Conversion Rate Optimisation Offers Endless Value

The title of this blog post is pretty bold, but there is a reason for that. Conversion Rate…


Avoiding Common A/B Testing Mistakes and Pitfalls

A while back I wrote an article on what A/B testing is and why it is a valuable tool in the UX and…


Crafting Exceptional Customer Experiences

Creating remarkable customer experiences has become a crucial differentiator for any business…


Quality of Life Design and the Customer Experience

Our lives are shaped by and involve digital interactions at almost every step. We’re reliant on our…


Our Top 5 Most Read Posts in 2022

With 2022 having come to an end with a fair amount of uncertainty about what 2023 will bring, we…


Is Free Shipping Still the Best Approach?

Shipping Costs - A Sales Barrier? Free shipping has long been touted as a sales strategy for…


Why Generic Customer Engagements Don't Work

We’ve talked about this subject a little before on our blog before and featured Ted Rubin on our…


Readability - The Winning Formula

What is Readability? The Oxford Dictionary defines readability as ‘texts that are easy and…