The Time for Staying on Magento 1 Has Expired

This last weekend the largest hack campaign to date on Magento 1 stores took place. Nearly 2000 stores were targeted in a Magecart attack: injected malicious code would intercept the payment information of unsuspected store customers. Stores inspected by Sansec were found running Magento version 1, which was announced End-Of-Life in June of this year.

The Sansec early breach detection system, which monitors the global eCommerce space for security threats, detected 1904 distinct Magento stores with a unique keylogger (skimmer) on the checkout page. On Friday, 10 stores got infected, then 1058 on Saturday, 603 on Sunday and 233 on Monday.

Sansec has been monitoring this type of activity since 2015 and they’ve described it as the largest they’ve ever seen. The previous record was 962 hacked stores in a single day which happened in July last year.

This weekend’s incident highlights an increased sophistication and profitability of web skimming. Sansec has found that criminals have been increasingly automating their hacking operations to run web skimming schemes on as many stores as possible.

They’ve estimated that tens of thousands of customers had their private information stolen over the weekend via one of the compromised stores.

 

Magento Exploit Sold

Whilst their investigation is still ongoing, it appears that many victimised stores have no prior history of security incidents. It suggests that a new attack method was used to gain server (write) access to all these stores.

They believe this campaign might be related to a recent Magento 1 0day (exploit) that was put up for sale a few weeks ago.

 

What They Found

User z3r0day announced on a hacking forum the sale of a Magento 1 “remote code execution” exploit method, including an instruction video, for $5000.

It was alleged that no prior Magento admin account is required. Seller z3r0day stressed that - because Magento 1 is End-Of-Life - no official patches will be provided by Adobe to fix this bug, which renders this exploit extra damaging to store owners using the legacy platform.

In what was described as a deal sweetener, z3r0day pledged to only sell 10 copies of the dangerous exploit. Translated from Russian.

According to live Sansec data, some 95,000 Magento 1 stores are still operating as of today.

 

What to do now?

Some things can be done to mitigate the risk like using a malware and vulnerability scanner or finding third-party patch support, but there is really only one answer – you need to move to a platform that is ‘living’ and continues to provide security support.

For Magento 1 users, the obvious step is to migrate to Magento 2 Commerce or Magento 2 Open Source. This allows you to continue to work with a platform that feels familiar but benefit from the enhanced features and continued platform support from Adobe.

 

Eclipse is here to help

The good news is that we’re here to help you get secure and protect yourself from potential exploitations like the one that happened over the weekend, through taking advantage of gaps created by being end of life.

We’ve tailored a Magento solution for everyone, no matter where your start point in the market. It’s just about us getting together, discussing the options that will work best for your business and then working to get you accelerated toward success.

We have a history of both developing from new and re-platforming businesses with Magento. By working with us, you’re getting access to this experience and expertise.

Reach out to us and let’s start talking about how we can get your site moved and more secure.


The Smart Money Is On Offering Retail Subscriptions

We’ve all heard of them and there is a strong probability that you’ve got a few yourself. Subscriptions services are a convenient and safe way to get what you need, and it would appear that a large chunk of the UK agrees with this.

During lockdown retail subscriptions jumped 50% with food boxes, wine and grooming leading the way.

Recent research has shown that UK consumers now have on average seven subscriptions per household, spending around £46 a month or £552 a year.

I can attest to this myself. During the lockdown, I found myself in a situation where I was going to be consuming more coffee at home every day and a search led me to Grind, a coffee house in Shoreditch that offers a Nespresso compatible capsule of their awesome coffee delivered straight to my door as often as I want it. This was followed with a subscription to Gillette and their razor blades, a whole bunch of hygiene products like toothpaste and mouthwash through Amazon’s subscribe and save service and a subscription for clothes with Stitch Fix.

And as you can imagine a bunch of savvy retailers have jumped on this growing trend. Around a fifth of UK retailers have launched a subscription service during the lockdown, adding to the 30% of retailers that already had them in place.

It comes as little surprise that entertainment subscriptions lead the way but food and meal subscription services such as wine tasting kits and meal boxes are the second most adopted while health, wellbeing and grooming are also on the rise.

In research conducted by Barclaycard, it was found that 8 in 10, that’s 82%, of retailers believe the popularity of subscription services increased during the lockdown as shoppers saw it as a way to take advantage of a safe and convenient way to receive everything from essential items such as groceries all the way through to entertainment.

April saw a 50.2% increase year on year on digital content and subscription services showing that consumers are started seeing this as a reliable model during their lockdown period at home. And as mentioned before those savvy retailers jumped on the opportunity. 10% of retailer launched their first subscription service between March and June this year.

 

It’s About Creating Reoccurring Revenue

The research went on to find that 75% of retailers believe subscription services offer a more reliable and predictable source of income than a one-time charge model. Around 9 in 10 or 87% think subscription services allow their business to keep up with competitors or other brands that launch similar products and 82% also said that subscription services allow them to build customer relationships through increased contact.

By getting customers to sign up to a subscription service you’re allowing your product to become part of their routine. It becomes an expected part of the way they live their lives and for the most part, they stop looking at special offers or being distracted by competition for those products. As long as your product continues to shine through speedy delivery and always awesome quality, you’ve got a pretty good bet that you’re going to have a customer for life.

The top 5 reasons why consumers said the sign up for a subscription service are:

  • 52% - Exclusive content
  • 53% - Convenience
  • 48% - A personalised offering
  • 51% - Discovery of new brands or products
  • 44% - They make great presents

Kirsty Morris, the Managing Director for Account Development at BarclayCard payments said “Subscription services provide an exciting opportunity to engage consumers with products and services at home, whether that’s digital content or streaming services, meal kits, or more personalised offerings such as bespoke alcohol kits or on-demand exercise classes. For many retailers, this has meant adapting quickly to offer new products and services to respond to the growing demand.”

Mary Portas, Retail Consultant, Broadcaster and ‘Queen of Shops’ said “Subscriptions were already a vital tool for UK retailers prior to the pandemic, helping businesses to remain nimble and transport their product or experience direct to their customers’ homes. Due to the prolonged period of lockdown, the public has grown accustomed to the range of products on offer, as well as the ease at which they can be regularly surprised and delighted by the brands they care about.”

 

Offering Subscriptions, The Right Way

 The key is finding something that is going to get you noticed and offering something different to what others are already doing.

You know your products and your existing loyal customer base. What keeps them coming back and shouting your praises? Can it be packaged and offered to new customers, as well as those loyal existing customers in a way that is going to surprise and delight them and deliver your brand experience every time?

These are the things that need to be considered but you shouldn’t forget the first experience they’re going to have with you and that is your website.

Have you explained the offer in easy to understand steps and highlighted how the process is going to make your customers lives easier and more convenient? Are you doing a good job of explaining what they’re going to get and how often they’re going to get it and at what cost?

Then you need to consider the sign-up process, the editing of an existing subscription and the ability to find information if they’ve got a question. Is your existing payment provider optimised to be able to take reoccurring payments and deal with situations like credit cards that expire? Some things just get forgotten about when anyone starts to plan for new products coming to the market, but that is where we come in.

At Eclipse we’ve helped retailers take on new markets across the globe and expand their businesses into new areas with things like Market Place Integrations to their existing sites and the development and roll-out of some of the latest technologies including AR.

We know what makes a customer tick and we can help you launch new subscription products to the world. Creating a unique UI, UX and CX for every visitor as well as ensuring the backend is geared up and ready to make the process of buying and maintaining subscriptions, including the reoccurring payments, a breeze for you and your customers.

We’ve got teams of experts that can help in just about every area you can think of when it comes to selling things online and creating truly brilliant digital experiences, and they love talking to people and solving problems.

All you have to do is reach out to us and we can have a chat. We’re positive we can do great things together.


More Good News for Online Retail

It almost goes without saying but Covid-19 has really changed almost all aspects of our lives and one of the things that changed the most is how we shop.

When surveyed as part of the Big Ask Report, almost half of UK shoppers said that they believed the Pandemic would leave behind a lasting impact on their buying habits.

Research conducted by O2 Business in partnership with Retail Economics for the Report revealed that 44% of participants think they will see permanent changes to the way they shop, with many saying they expect to buy online more regularly.

The survey also showed that 47% of people think the number of times they shop online will definitely increase.

 

The Numbers Speak Volumes.

At the peak of the pandemic, around a third of consumers, 34%, said they bought essential and non-essential goods online but that is just the start.

The research also showed that 45% of customers have now purchased a product online that they had only ever purchased in-store before the pandemic.

Jo Bertram, managing director at O2 Business, said: "As a technology partner to the industry, we wanted to find out what the tectonic shifts have been in how people have engaged with each other over the last decade.”

He added, “The effect the lockdown has had to the way we buy has been significant, but they've accentuated these shifts more than redirected them."

49% of consumers now spend more time researching products online even as lockdown eases and when they make a purchase, 83% of consumers will opt for home delivery over click and collect.

Richard Lim, chief executive officer of Retail Economics, said: "The impact of Covid-19 has re-wired the customer journey, leaving many retailers scrambling to assess the impact as they attempt to realign their proposition to meet a new normal.

 

What Does This Mean For Retailers?

For years we've seen a significant shift towards online and some of these behaviours will inevitably become permanent, with digital playing an incredibly important role.

"Many of these consumers are shopping for goods online for the first time, overcoming the barriers of setting up online accounts, entering payment details and gaining trust.” Added Lim.

It is the job of the retailer to enhance these processes and make them as easy and pain-free as possible. The customer is out there wanting to participate but if they’re faced with barriers, they’ll head elsewhere.

"The new normal will involve a step-change in the integration of digital technologies and retailers are assessing what this means for the number of stores, where they should invest and the potential partnerships that could be formed."

Looking for ways to be more easily found, offering truly exceptional shopping experiences and using technology that allows you to stand out from the crowd are all things that retailers should be looking at.

Having a CRO (conversion rate optimisation) plan for your digital store that can continually work on the customer experience is a great place to start. It will give you insights into how customers are currently shopping with you and find opportunities to improve and fine-tune to deliver an uplift in conversion.

And looking into technology like Augmented Reality can help you stand out from the crowd. It offers customers the opportunity to bring your products into their homes and experience it in an ‘as close to the real thing’ as possible without the need to head into a store.

These things will help you prepare and take advantage of this shift change.

 

How Can Eclipse Help

We’ve been building digital experiences for a long time and we pride ourselves on making them beautifully simple.

We unlock your trading potential, creating and supporting beautifully simple sites that are functionally rich and continually perform way above expectations.

Our clients enjoy seamless access to the best analysts, experts and technical resources in the sector. We’re proud of what we do and we’re incredibly good at it (and it’s not just us saying that).

Our Experience team works with clients every day to test their sites and work to create a better conversion rate for them.

We’ve got specialist teams that advise and then action Design, UX & UI for your digital storefront. We’ve also got geniuses to work with you on how to drive brand engagement, solicit positive sentiment, strengthen your content marketing, SEO & PPC.

And when it comes to Augmented Reality, Our Augmented Reality E-commerce Solution, Ares, changes the game and is all about enhancing the online shopping experience for the end-user. It is about lifting product images from standard 2D into something experiential and visually impactful, that truly brings product shopping online to life.

Ares is dedicated to leveraging the power of AR and 3D for so much more than entertainment – it exists as your next step for achieving peak eCommerce performance.

And the reason it is changing the game is that it works straight from the web browser or mobile device, no apps or downloads required. It can be plugged into any website or e-commerce platform and Ares works on the latest Android and iOS devices.

Ares is a full end-to-end AR service for retailers. You don’t need to be an AR expert to get the best out of Ares.

Reach out to us and we can discuss how we can help you move with the shift change, maximise the opportunity and support you and help make sure that your business lives long into the future. No matter your size or specific industry vertical, our mission is to see you succeed.


ICYMI – Magento 1 is EOL and if you’re still using it, you’re at risk

Thousands of online businesses could be opening themselves up to risks of cyberattack due to running an insecure version of Magento right now.

Magento 1 reached its End of Life (EOL) at the end of June this year and eCommerce experts across the board are warning of the risks opening up for online merchants that are now no longer receiving security patches to protect their sales systems.

But beyond just the security risks to the site, online stores still operating on Magento 1 could be at further risk by not being PCI compliant.

“In the run-up to EOL for Magento 1, many sought clarity from payment processors such as Visa, on how they would support merchants past the end date, and ultimately when they would stop taking payments from those on Magento 1," stated James Allen-Lewis, Development Director at Sonassi. He added, “Visa was very bullish in their initial statement, stating customers on Magento 1 needed to migrate across to Magento 2 immediately, in order to remain PCI compliant.”

PCI or Payment Card Industry Data Security Standard is compliance that all online traders need to be in line with. Not complying with your requirement commitment could mean you are banned from accepting cards and/or increased fees to process cards. Moreover, fines that can range from £3,000 to £60,000 depending on your bank's merchant account agreement may also be levied.

An announcement with the decision to shelve Magento 1 was made in September 2018, and Adobe gave websites nearly two years’ notice to migrate from the 12-year-old release line before it reached end-of-life status on June 30, 2020.

However, as at the end of June, there were still more than 200,000 websites operating on Magento 1.

Understandably, the arrival of the pandemic has meant many merchants are yet to migrate and any major platform migration needs to be considered but time is running out even faster than before.

Allen-Lewis highlighted the risk rather succulently “Losing PCI compliance or customers’ personal information is a disaster for online retailers that manage online card payments as it is highly likely they will become liable for the damages caused to their customers, as well as having to pay the costs of a PFI investigation.”

 

We’re Here To Help

Come talk to us and let’s see what we can do together. We’ve tailored a solution for everyone, no matter where the starting point in the market. It’s just about picking the right one for you and then we can get together and get you accelerated toward success.

We’re here to help you make the right choice for you. We unlock your trading potential, creating and supporting beautifully simple sites that are functionally rich and continually perform way above expectations. Our clients enjoy seamless access to the best analysts, experts and technical resources in the sector. We’re proud of what we do and we’re incredibly good at it (and it’s not just us saying that).

Across our UK and Polish offices, we employ certified specialists in operations, project management, analysis, development, user experience, conversion rate optimisation, design, testing and scrum technologies; to mention just the tip of the iceberg. We believe in our people and are committed to supporting our colleagues to be the best they can be. We’re hugely proud of our culture, our values, and the colleagues that make the magic happen. That’s why we talk about ourselves as the Eclipse family.

Come take a look at our Magento Packages as a starting point, we can talk them through and if we need to add a few other options to the mix, we can do that too.


The Wheels of Change Continue to Roll for Retail.

Heraclitus, the pre-Socratic Ionian Greek philosopher noted that “The only constant in life is change” and I’m sure we can all agree that he absolutely knew what he was talking about.

As we look at the climate and situation we find ourselves in right now, social distancing is becoming part of the ‘new normal’ and everyone has to change the way they work, shop and generally live their lives. There are bound to be knock-on effects and these are becoming more and more evident every day in the world of retail.

Just this morning T.M.Lewin announced that they are to close all 66 of their shops across the UK, moving their entire focus online after not reopening any of their stores when restrictions were lifted earlier this June. And they follow in the footsteps of other major household names that have done the same. This January Bose announced that they were to close its entire retail store footprint in North America, Europe, Japan, and Australia.

In March this year, Oasis and Warehouse closed their operations in the UK, 92 stores and 437 concessions were terminated with the business falling into administration before their online business was rescued by BooHoo, the online-only fashion retailer.

But this trend of closing stores is happening for businesses that are slimming down their footprint too. Debenhams, Aldo, Monsoon, Accessorize, Harveys Furniture and Laura Ashely are amongst the many retailers realigning their business model by closing a number of their outlets.

The Centre for Retail Research has indicated that “More retailers operating from physical stores have closed stores so far (to June 2020) this year and made employees redundant than in the whole of 2019, which was 'the worst year for 25 years'.”

But it is not all doom and gloom out there. In our blog, E-Commerce Statistics That Are More Relevant Now Than Ever Before, there was a 21% increase in online orders in March 2020 vs March 2019, and in a survey, they conducted with over 3,000 members of the Influenster community, 41% of respondents answered that they were “currently shopping online for things they would normally shop for in-store.”

Shopping habits have been changing for a while and the shift to online is something we have been seeing grow year on year, but COVID sped this adoption up a lot and as people had no other choice but to reach out into the online world to stay connected and fulfil their shopping needs, a lot of consumers are not looking back.

As an early adopter myself, I remember purchasing electronics from the website letsbuyit.com where products were put to market and once a minimum number of orders were hit, products were purchased, and orders completed.

This was all the way back in the late ’90s when very few people bought anything on the internet, let alone big-ticket items.

And I’m such an early adopter, that I remember what ASOS was set up to sell, and what those 4 letters stand for. In fact, I still have things in my wardrobe that I purchased from them in their original form. Here’s hoping early 2000 fashion makes a comeback.

This year alone, I have purchased a high-end Canon DSLR, a TV, a 3-piece suit, a large format printer and Apple products all online, without ever having seen them in a store. What people are calling the ‘new normal’ is just my normal.

In fact, since the lockdown started in the UK until today, I have not stepped foot into a retail store. Everything that I have bought has been done online.

If a business has not moved toward creating a digital shopping experience for their existing and future customers, now is the time to do it. All attention is focused online, and you’ve got to be there to be seen.

And although it might seem like the lockdown is easing and things are starting to open up again, we only have to look at Leicester and Melbourne in Australia to see that things are not going to be that black and white. At any point, areas of the UK could see localised lockdowns.

If you think you might have products that won't sell online, you’re missing a trick. Advances in technology are making it easier for people to have truly unique and in some cases better than instore experiences. Ares, our Augmented Reality E-commerce Solution allows sellers to add full AR models of their products to their website to help consumers experience products in their own homes. You can try on sunglasses, hang a picture on the wall or place furniture onto your homes with nothing more than a mobile phone.

At Eclipse we’ve been building digital experiences for a long time and we pride ourselves on making them beautifully simple. We unlock your trading potential, creating and supporting beautifully simple sites that are functionally rich and continually perform way above expectations. Our clients enjoy seamless access to the best analysts, experts and technical resources in the sector. We’re proud of what we do and we’re incredibly good at it (and it’s not just us saying that).

We’ve tailored a solution for everyone, no matter where the start point in the market is. Take a look at what we have on offer and reach out so we can help you launch your new digital shop front.


For those of you wondering, ASOS originally stood for AsSeenOnScreen with the tagline "Buy what you see on film and TV" because it exclusively sold imitations of clothing from those mediums (for example, Brad Pitt's red leather jacket from the 1999 movie Fight Club).


5 Things You Might Not Know About Magento

Whether you're already a user of Magento or you're currently in the market to create a digital store, re-platform a digital store or upgrade a digital store having valuable insights to help with your decision is step one. We've done some searching around and found a few that we think will either put Magento at the top of your list or at the very least, put it into the running.

Picking the right digital commerce platform can dramatically transform how you do business both online and offline. A fast, flexible, cloud-based solution delivers memorable customer experiences, streamlines your operational efficiency, and creates phenomenal growth opportunities.

Click the image below to take a look at the 5 things you might not know about Magento, but will help when it comes to picking a platform.


E-Commerce Statistics That Are More Relevant Now Than Ever Before

With physical retail set to open again this coming week, the way we shop in 'bricks and mortar' stores is changing forever. Data from the Bazaarvoice Network and analysed by MarketingWeek shows that whilst in lockdown "customers started to really embrace online shopping and began setting themselves up for what looked to be a long period spent at home."

There was a 21% increase in online orders in March 2020 vs March 2019, and in a survey they conducted with over 3,000 members of the Influenster community, 41% of respondents answered that they were "currently shopping online for things they would normally shop for in-store." New data from Signifyd also found that buying online to pick up in store, where it was available, saw purchases surge 248% at the end of May compared with before the pandemic.

eCommerce is booming. It is becoming the first port of call for shoppers and the need to be doing it right is vital. Even with stores opening up again, the trend to purchase and collect in store is expected to continue to rise.

The team at smartminded read through a series of articles published across a number of B2B blogs and searched for the most important stats. They looked for the ones that would help companies to take action and grow their business as fast as possible. They created an amazing infographic with what they saw as the six most important points, that they thought you should keep in mind. It's attached to this article for you to take a look at.

We looked through what they found and pulled out our favourites to help you drive your business toward growth. You can take a look at their full list and download a handy pdf checklist to keep on hand whilst you're planning your next steps.

 

Here are our picks.

93% of the millennials compare online offers with a mobile device. (Statista)

32% of shoppers changed their decision to purchase items after viewing the product information on their mobile devices in a physical store. (Invesp)

Aborted shopping cart emails have an average opening rate of 45%. (Moosend)

Last year, companies lost $756 billion due to poor personalization of e-commerce. (OptinMonster)

73% of consumers will switch from a badly designed website to one that makes shopping easier. (Google)

46.5% of small to mid-sized businesses say that offering free shipping increases their profits. (MCM)

If it is necessary to create an account during the checkout process, 23% of people will immediately abandon the shopping cart. (Baymard Institute)

eCommerce sites can gain a 35% increase in conversion rates with an optimized checkout design. (Baymard Institute)

The biggest reason for shopping cart abandonment is extra costs that are too high. (Baymard Institute)

 

e-commerce statistics

 

If you're looking for advice on how to take advantage of these stats we’re here to help. Both our Experience team and Magento team can help you out. The Experience team can start with a quick audit which within 2 weeks will have delivered a report outlining your users’ frustrations, your website performance and have the first solution live. Our Magento team can talk to you about accelerating your business growth. We’ve tailored a solution for everyone, no matter where the start point in the market is. Take a look at what we have on offer and reach out so we can help you launch your new digital shop front.


How is Augmented Reality Impacting Retail?

The possibilities that Augmented Reality has for any business that has an online presence, is huge. That comes down to its potential to boost sales.

We’ve taken a look at The Impact of Augmented Reality on Retail report created by the team at Interactions Consumer Experience Marketing & published by Retail Perceptions and pulled out the most valuable and impactful stats to help show the value of integrating AR into your online retail experience. Whether B2B or B2C, these insights are valuable when building a business case.

Their research study involved 1,062 people. The conducted it seeking to learn the ways shoppers perceive augmented reality and how they prefer to engage with the technology as they shop. Results from the survey show that shoppers enjoy using augmented reality, and they see it as a fun and novel way to explore their options as they weigh out which purchases to make. Utilising the data in this report, businesses can build on the popularity of augmented reality in ways that engage customers, provide a unique and memorable experience, and ultimately drive sales.

 

WE'RE HERE TO HELP YOU MAKE THE MOST OF AR

Our Augmented Reality E-commerce Solution, Ares, changes the game and is all about enhancing the online shopping experience for the end user. It is about lifting product images from standard 2D into something experiential and visually impactful, that truly brings product shopping online to life. Ares is dedicated to leveraging the power of AR and 3D for so much more than entertainment – it exists as your next step for achieving peak eCommerce performance.

And the reason it is changing the game is because it works straight from the web browser or mobile device, no apps or downloads required. It can be plugged into any website or e-commerce platform and Ares works on the latest Android and iOS devices.

Ares is a full end-to-end AR service for retailers. You don't need to be an AR expert to get the best out of Ares. Find out how Ares can revolutionise the way you sell online.

Click the picture below to take a look at our highlights from the report.


Magento 1 is End of Life this month, now what?

So, our guess is if you’re reading this you’ve currently got an eCommerce store built on Magento 1 and you’ve either been avoiding the inevitable, trying to figure out what you’re going to do or this is news to you but Adobe will from the end of June no longer be supporting Magento 1. This hasn’t come out of blue; they’ve been talking about it for a while but there are a lot of websites that are still operating on Magento 1 like everything is going to be rosy from now till the end of time. Sadly, the reality is you need to be thinking about what you’re going to be doing for the long term.

 

BUT FIRST, A HISTORY LESSON

Back in 2008 Roy Rubin, Yoav Kutner and the development team working on Magento released the first stable version of the platform to the world. Over the next 10 years, they built something that had a huge impact globally, setting the benchmarks for collaborative, flexible eCommerce. They created an enviable marketplace with thousands of extensions and saw a quarter of a million businesses transacting billions in revenues. Magento set the pace and changed the game.

Originally, the end of life date was set for November 2018, following the early success and commitment to developing Magento 2 into the next eCommerce powerhouse. This was subsequently pushed back a further 18 months to allow merchants to research their options and confidently plan for the future. Now, Magento 1’s end-of-life is just 23 days away, on 30th June 2020.

 

IS END OF LIFE A PROBLEM?

Kinda, yeah. It is a pretty big deal when it comes to software and especially when it comes to things being online. Security is what you’re playing with here. Think of it as locking the doors and windows on your house or your bricks and mortar stores but the locks are only there for show. Your key keeps them closed but in all honesty, anybody with a key in their hand can jimmy the lock and walk on in.

 

SO, WHAT ARE YOUR OPTIONS?

Essentially there are 3 options in front of you. Stick with what you’ve got, move to a different platform or upgrade to Magento 2. There are pros and cons for all of them and we’re here to lay out each of them, so you fully understand before you take the next step.

 

OPTION 1 - STICK WITH MAGENTO 1

Some of you may be thinking you’ll just stay put on Magento 1.  Performance seems strong and you’ve probably made significant investments getting you to where you are. These and a bunch of other things could be part of the reasons as to why you as a business may wish to stay on Magento 1 for the foreseeable future. But there are things you have to consider if this is to be the path you’re going to take.

 

  • The technologies that Magento 1 runs on, PHP 5.6 and 7.0, saw their end-of-lives in December 2018 and if the PHP is no longer maintained, you’re leaving yourselves open to vulnerability and potential security risks.
  • The longer you stay on Magento 1, the more at risk your online business may be to hacks and potential compromises of yours and your customer's data.
  • Many of the module and plugin developers and suppliers plus your payment providers will also no longer be supporting and upgrading their modules for Magento 1. So, this opens further areas of vulnerabilities that you as a business owner should be aware of.

 

And if there is a security breach, heavy fines can be levied by the ICO (Information Commissioner’s Office) and payment providers.

The bottom line, Magento 1 will no longer be supported by Magento for upgrades post-June 2020.  Without regular upgrades and security patches, the platform can become vulnerable to hacking attacks.

 

OPTION 2 - MOVE TO A DIFFERENT PLATFORM

There are plenty of other options out there and depending on the size and scale of your operation the choices open themselves up to you. Each of them, just like sticking with Magento 1 have their pros and cons.

Some of them will have limited capability compared to what you’ve got right now, almost all of them operate differently so there is bound to be a pretty steep learning curve involved and they’re built on different platforms so the languages they speak are going to be different, which means moving your information from one to another could be very complex and in some cases just not possible.

That’s not to say this is an option that should be avoided, for some of you this is a very real choice and will no doubt be the route you take but you need to be prepared to invest the time and the money to make it work. Things for your business may slow down a little in the process and it could take some time and a potentially endless amount of frustration whilst you do this, but you’ll eventually get back to where you are now.

 

OPTION 3 - UPGRADE AND MOVE TO MAGENTO 2

Development of Magento 2 began in 2011 alongside the continued support and regular security updates to version 1. During this time, Magento invested significantly in developing Magento 2 at the same time.

Magento has invested a ton of money making the latest version of Magento, now known as Magento Commerce one of the most customisable and agile eCommerce platforms available on the market today, giving your business flexibility like no other eCommerce system can.

Trusted by over 300,000 businesses and merchants, making the move to Magento 2 for many is a natural choice and thousands of companies worldwide have already upgraded and are reaping the benefits of the latest eCommerce technology.

Now, you need to consider that Magento 2 is a completely different architecture to Magento 1, which means, unfortunately, it’s not as simple as clicking ‘upgrade’. Essentially, you’ll need to hire a developer (that’s where we come in) to rebuild your website in Magento 2 from the ground up. Luckily, however, you’ll be able to transfer products, attributes and customer databases using Magento’s migration tools. They’ve got different architecture but for the most part, the language and design principles are the same so where some of the issues of moving to a completely different platform might exist, there is a number that just don’t.

 

TAKING THE NEXT STEP

We’ve put the options out there and now it’s time to make some decisions, but you don’t need to be making them on your own.

Across our UK and Polish offices, we employ certified specialists in operations, project management, analysis, development, user experience, conversion rate optimisation, design, testing and scrum technologies; to mention just the tip of the iceberg. We believe in our people and are committed to supporting our colleagues to be the best they can be. We’re hugely proud of our culture, our values, and the colleagues that make the magic happen. That’s why we talk about ourselves as the Eclipse family.

We’re here to help you make the right choice for you. We unlock your trading potential, creating and supporting beautifully simple sites that are functionally rich and continually perform way above expectations. Our clients enjoy seamless access to the best analysts, experts and technical resources in the sector. We’re proud of what we do and we’re incredibly good at it (and it’s not just us saying that).

Come talk to us and let’s see what we can do together. We’ve tailored a solution for everyone, no matter where the starting point in the market. It’s just about picking the right one for you and then we can get together and get you accelerated toward success.

Come take a look at our Magento Packages as a starting point, we can talk them through and if we need to add a few other options to the mix, we can do that too.


eCommerce Shopping Trends

With the future of retail going through the biggest shift it's faced in years, it's only right that you're as prepared as possible to continue to be a success.

Whether you've got a successful eCommerce business or you're in the process of building one, understanding consumers shopping habits and the trends that affect them is vital. These insights validate what you're doing or offer up suggestions you might want to implement to stay ahead of the curve.

The team at Magento did some research and put together this handy infographic which offer the results from an 8 country consumer preferences survey spanning Europe, the Middle East and Africa.

It's packed with incredibly useful information that you can use as part of your business strategy that you're no doubt in the process of realigning for the remainder of 2020.

And, we're here to help you make the most of them. Both our Experience team and Magento team can help you out. The Experience team can start with a quick audit which within 2 weeks will have delivered a report outlining your users’ frustrations, your website performance and have the first solution live, and our Magento team can talk to you about accelerating your business growth. We’ve tailored a solution for everyone, no matter where the start point in the market is. Take a look at what we have on offer and reach out so we can help you launch your new digital shop front.


Want a version in pdf? Consumer_Research_EMEA_Overall_Infographic_V1