AR and 3D Makes Shoppers More Likely To Buy

We’ve all seen the news; more and more people are shopping online and there seems to be no slowdown in that trend but how do you stand out from the crowd and what is going to give you that competitive advantage?

And beyond that, how do you mitigate other potential risks like an upsurge in returns due to people not getting that they thought they were when they bought it from your site?

The answer is surprisingly simple, and it involves your embracing technology.

In a recent survey conducted by The Harris Poll on behalf of Threekit, 60% of adults asked said they’re more likely to buy a product if it is shown in 3D or AR. It also found that many online shoppers felt that it would help them make more confident decisions.

Other key insights were:

  • 66% said that 3D/AR visuals would increase their confidence that they’re buying the right product.
  • 66% said they would be more interested in shopping on a website if it offered 3D/AR images.
  • 42% say they would pay more for a product if they could see it in 3D/AR.

These insights further confirm what we’ve talked about in our previous posts. In our article How is Augmented Reality Impacting Retail? We found that 71% of shoppers said that they would shop more often if they could use AR, 72% of shoppers that used AR in their shopping journey said they purchased stuff they didn’t plan to buy, simply because of the experience of using AR and 55% admitted that shopping with AR makes the experience more fun and exciting.

“These findings prove that consumers want 3D/AR,” said Ben Houston, Threekit’s founder and Chief Technology Officer (CTO). “There is a growing gap between consumer demand and eCommerce technology preparedness. Although 3D and AR imagery has been around for a while, they’re underutilized by retailers due to its perceived complexity”

 

It's Not Complex At All

We’re here to tell you that this complexity that is being perceived does not exist. Adding these options to your shopping experience is easier than ever before and Eclipse can help you take care of it, end-to-end.

We’ve developed Ares, our Augmented Reality E-commerce Solution. It is what makes adding AR and 3D to your website seamless and easy.

Ares allows businesses to display exceptionally high-resolution 3D product models and interactive Augmented Reality replicas of their products for use in their online catalogues, directly in the browser, without the need for apps to be downloaded. This allows potential buyers to “try realistic products” in their own spaces, before committing to purchase.

We believe that better user experiences benefit everyone – from end-users and retailers – to the eCommerce market as a whole. In a world where the reliance on online shopping continues to rise and adapt, it has never been more vital to provide engaging, yet accurate information to potential shoppers.

Find out more about how Eclipse and Ares can lift your eCommerce game, give it a try and then talk to us about getting started.


More Good News for Online Retail

It almost goes without saying but Covid-19 has really changed almost all aspects of our lives and one of the things that changed the most is how we shop.

When surveyed as part of the Big Ask Report, almost half of UK shoppers said that they believed the Pandemic would leave behind a lasting impact on their buying habits.

Research conducted by O2 Business in partnership with Retail Economics for the Report revealed that 44% of participants think they will see permanent changes to the way they shop, with many saying they expect to buy online more regularly.

The survey also showed that 47% of people think the number of times they shop online will definitely increase.

 

The Numbers Speak Volumes.

At the peak of the pandemic, around a third of consumers, 34%, said they bought essential and non-essential goods online but that is just the start.

The research also showed that 45% of customers have now purchased a product online that they had only ever purchased in-store before the pandemic.

Jo Bertram, managing director at O2 Business, said: "As a technology partner to the industry, we wanted to find out what the tectonic shifts have been in how people have engaged with each other over the last decade.”

He added, “The effect the lockdown has had to the way we buy has been significant, but they've accentuated these shifts more than redirected them."

49% of consumers now spend more time researching products online even as lockdown eases and when they make a purchase, 83% of consumers will opt for home delivery over click and collect.

Richard Lim, chief executive officer of Retail Economics, said: "The impact of Covid-19 has re-wired the customer journey, leaving many retailers scrambling to assess the impact as they attempt to realign their proposition to meet a new normal.

 

What Does This Mean For Retailers?

For years we've seen a significant shift towards online and some of these behaviours will inevitably become permanent, with digital playing an incredibly important role.

"Many of these consumers are shopping for goods online for the first time, overcoming the barriers of setting up online accounts, entering payment details and gaining trust.” Added Lim.

It is the job of the retailer to enhance these processes and make them as easy and pain-free as possible. The customer is out there wanting to participate but if they’re faced with barriers, they’ll head elsewhere.

"The new normal will involve a step-change in the integration of digital technologies and retailers are assessing what this means for the number of stores, where they should invest and the potential partnerships that could be formed."

Looking for ways to be more easily found, offering truly exceptional shopping experiences and using technology that allows you to stand out from the crowd are all things that retailers should be looking at.

Having a CRO (conversion rate optimisation) plan for your digital store that can continually work on the customer experience is a great place to start. It will give you insights into how customers are currently shopping with you and find opportunities to improve and fine-tune to deliver an uplift in conversion.

And looking into technology like Augmented Reality can help you stand out from the crowd. It offers customers the opportunity to bring your products into their homes and experience it in an ‘as close to the real thing’ as possible without the need to head into a store.

These things will help you prepare and take advantage of this shift change.

 

How Can Eclipse Help

We’ve been building digital experiences for a long time and we pride ourselves on making them beautifully simple.

We unlock your trading potential, creating and supporting beautifully simple sites that are functionally rich and continually perform way above expectations.

Our clients enjoy seamless access to the best analysts, experts and technical resources in the sector. We’re proud of what we do and we’re incredibly good at it (and it’s not just us saying that).

Our Experience team works with clients every day to test their sites and work to create a better conversion rate for them.

We’ve got specialist teams that advise and then action Design, UX & UI for your digital storefront. We’ve also got geniuses to work with you on how to drive brand engagement, solicit positive sentiment, strengthen your content marketing, SEO & PPC.

And when it comes to Augmented Reality, Our Augmented Reality E-commerce Solution, Ares, changes the game and is all about enhancing the online shopping experience for the end-user. It is about lifting product images from standard 2D into something experiential and visually impactful, that truly brings product shopping online to life.

Ares is dedicated to leveraging the power of AR and 3D for so much more than entertainment – it exists as your next step for achieving peak eCommerce performance.

And the reason it is changing the game is that it works straight from the web browser or mobile device, no apps or downloads required. It can be plugged into any website or e-commerce platform and Ares works on the latest Android and iOS devices.

Ares is a full end-to-end AR service for retailers. You don’t need to be an AR expert to get the best out of Ares.

Reach out to us and we can discuss how we can help you move with the shift change, maximise the opportunity and support you and help make sure that your business lives long into the future. No matter your size or specific industry vertical, our mission is to see you succeed.


AR & Furniture Retail | A match made in heaven? We Think So

Covid-19 has disrupted and changed the way we live our lives. In particular, it has disrupted retail massively. In our blog posts, The Wheels of Change Continue to Roll for Retail and Our Shopping Habits Continue to Change, we highlighted the huge shift away from physical retail to online. Lockdown was a major driver for this but even with things starting to open up again, shopping is highly unlikely to return to pre-lockdown experiences. Social distancing and the measures that have come along with it have seen to that.

This has ultimately created both an opportunity and a challenge. With fewer people heading out to stores, retailers in all sectors have been forced to focus on their online shop fronts. They’ve had to find new ways of offering ‘in-store’ experiences online.

How do you stand out from the crowd and give customers an experience like no other? Help them understand what it is they’re buying before they buy it and remove any doubt that might come along with not being able to see and touch products before they buy them.

For some, this is less of a concern. Supermarkets have been selling products online for several years and there is less need to see and touch a can of beans before you buy it. You know what you’re getting, and you just throw it into the cart.

But what about those retailers selling big-ticket and physically large products? The good news is that technology is here to help you out. Augmented reality (AR) gives you what you need to be able to stand out from the crowd, let’s your customer experience your products in an as close to the real thing possible in the digital world and helps to relieve doubt and hesitation when it comes to clicking buy now.

For furniture, electronics and household accessories retailers, in particular, AR is a game-changer. Letting customers visualise products in their own space, making sure it’s the right size and fits with the décor of the room is a monumental shift from just having a few pictures, from different angles in a dressed set.

By offering AR you’re making your store more convenient to the customer, offering a truly unique experience that ultimately results in more sales and fewer returns.

 

Some Of The Biggest Players Are Already Doing It

For the longest time, people have been heading online to research products before they headed in-store to size them up. In this new normal, the second step of that process is becoming moot.

For thousands of people, their shopping experience begins and ends with online, but their expectations are for a better shopping experience than many are offering and those offering more, are succeeding.

Ikea heavily invested in Augmented Reality when they launched their Ikea Place app. It allows customers to do all the things we’ve been talking about. You browse the app, find the products and then try them in your space. It has been so successful for them that Digital Silk, a US-based Digital Agency voted them the most successful retailer during the coronavirus lockdown. It was because they were able to roll with the punches and “grow their eCommerce revenue”.

Ikea beat other retail giants including Nike, Lululemon and Steam to the top spot, with its eCommerce sales reaching 10 times their pre-pandemic levels in some markets.

Brabantia, known around the world for their kitchen accessories, has also successfully rolled AR into the shopping experience. I have used it whilst trying to figure out where to put a recycling and refuse bin into my kitchen. I didn’t want it to end up being too big or just the wrong size and shape. The convenience of their AR offering is that it happens directly from the website, without having to download an app I am likely to use once. Because let’s face it, how often are you shopping for a new kitchen bin?

And if you’re still not convinced it might be for your business, here are a few other things to consider. We curated a research paper on how augmented reality is impacting retail and some of the biggest callouts from it are:

 

  • 71% of shoppers said that they would shop more often if they could use AR.
  • 61% said they would choose to shop with stores that have AR over those without it.
  • 55% admitted that shopping with AR makes the experience more fun and exciting.
  • 40% of shoppers said that they are ready to pay more for a product if they were able to test it through AR first.

 

I’m Sold! How Do I Get It

 

The good news is that it’s easier than you think, the great news is you’re reading this on the blog of the creators of Ares, a market-defining AR solution for eCommerce.

What makes Ares so good is that our solution allows your customers to see what products will look true to size, without needing to break out the measuring tape or rearrange the living room, home office or bedroom. Just click the button on the browser from a phone and like magic, a digital version of the product appears before them. Incredibly detailed and lifelike, they can then get to decide where to put it.

And because the AR is embedded directly into the site it helps to remove any barriers for the customer trying to visualise the product and makes it a more seamless experience. No need to head off to an app store, get lost and then forgot what they were doing.

Ares is a total end to end solution for managing your AR models. If you need us to help create them, we can do that and then they’re loaded up ready to be placed wherever you’d like. Ares is totally platform agnostic and is designed to work with every eCommerce platform on the market. You can also place it anywhere on the site, it doesn’t have to just been stuck on the product page.

Writing a blog for a feature for the product? Stick in the AR experience. In fact, you’ll see that we’ve done exactly that below.

ACTIVATE AR

 

AR shouldn’t be seen as a nice-to-have, it’s a necessity. If you’re trying to keep up with the shifting eCommerce landscape and the demands of your customers, AR is the way to do it. Brands that adopt these new technologies now will be better positioned to thrive in the long run.

All that is left to do is take a closer look at Ares, then reach out and talk to us about how we can get it implemented on your digital store.


If You’re Not Offering AR, You’re Being Left Behind.

The world of retail is forever changing. The period we’ve been through and find ourselves in right now has had a huge effect on the shift change, and the speed at which it is happening is unprecedented.

The outbreak of coronavirus and the lockdown that followed has been good to online. Former Sainsbury’s boss Mike Coupe commented that: “Online groceries have taken 25 years to get to 8% of our business and eight weeks to get to 15%, and it’s still growing like there’s no tomorrow” This is being seen across all industries that have an online presence.

“A decade ago UK e-commerce sales were <5% of total retail sales. In March, we hit a record high of 22.4%, April 30.7%. Expect May will be closer to 35% and then we dip back to high 20s for foreseeable future even w/ shops reopening. Habits learned during lockdown will stick,” retail analyst Natalie Berg took to Twitter to comment.

In a Response to Berg’s tweet, John Roberts, Founder and CEO, AO, commented that: “We saw five years of consumer behaviour change accelerate into five weeks. Now we've got to prove to our new customers that online is a better way even when it's not the only way.”

This is where new technologies like AR are coming into play. The thing physical retail has held over online for the longest time is the experience. This, however, is no longer what it used to be.

Social distancing and the aftereffects of lockdown have removed the ability to interact with products as we once did. Changing rooms are closed in clothing stores, we’re being discouraged from picking up or interacting with products in all other retail stores and the ‘personalised’ shopping experience just isn’t a thing anymore.

By using new technologies like AR, online can take those missing experiences, morph them into something new and allow you to enhance what it means to shop online.

AR allows your customers to bring your products into their homes, try it out in the space, flip it around, watch it work, move it about and get a sense of what it’ll be like to own it. This is in some cases even more than shopping instore can offer.

Over a quarter of respondents (26 per cent) in a recent survey, conducted by YouGov on behalf of Diffusion, said that AR led them to think of a brand as hi-tech.

Our AR solution, Ares, does all of this and more. Delivered right in the browser, it removes the need for customers to download an app and leave your site. It enhances the shopping experience and offers your customers a truly immersive way to get to know your products.

And customers want to use AR. 34% of customers already use some form of AR while shopping and 47% of them use it both in a store and online when shopping. But that is just the tip of the iceberg when it comes to augmented reality impacting retail.

In our blog, How is Augmented Reality Impacting Retail? We highlighted these with our eBook. You can view a copy of it here, but we’ve brought some of those stats right here to emphasise that if you’re not offering AR, you’re being left behind.

 

  • 71% of shoppers said that they would shop more often if they could use AR.
  • 61% said they would choose to shop with stores that have AR over those without it.
  • 55% admitted that shopping with AR makes the experience more fun and exciting.
  • 40% of shoppers said that they are ready to pay more for a product if they were able to test it through AR first.

 

AR adoption is on the increase and it is on the verge of becoming an expectation when it comes to shopping online. Companies like ASOS, Etsy, Yoox, Lululemon, Gucci, Burberry and Uniqlo (to name just a few) are all working on or increasing their AR offering for their clients. The more this happens, and the more companies join this revolution, the more it becomes an expectation.

AR is becoming the new ‘mobile responsive’ for websites. The idea now of having a website that doesn’t automatically adjust to a mobile device and give the best experience to the end-user is unthinkable and even gets penalised by the likes of Google.

Now is the time to be implementing AR into your online digital offering. Be at the leading edge of what customers associate with an exceptional shopping experience and separate yourself from your competitors.

With the drive to shop online increasing and almost becoming the first point of call for many, you have to find a way to stand out. AR helps you do this. And looking at what Houzz CEO Adi Tatarko said, “users of their AR tools were 11x more likely to make a purchase” those of some conversion statistics that you could be taking advantage of.

Take a closer look at Ares, then reach out and talk to us about how we can get it implemented on your digital store.


How is Augmented Reality Impacting Retail?

The possibilities that Augmented Reality has for any business that has an online presence, is huge. That comes down to its potential to boost sales.

We’ve taken a look at The Impact of Augmented Reality on Retail report created by the team at Interactions Consumer Experience Marketing & published by Retail Perceptions and pulled out the most valuable and impactful stats to help show the value of integrating AR into your online retail experience. Whether B2B or B2C, these insights are valuable when building a business case.

Their research study involved 1,062 people. The conducted it seeking to learn the ways shoppers perceive augmented reality and how they prefer to engage with the technology as they shop. Results from the survey show that shoppers enjoy using augmented reality, and they see it as a fun and novel way to explore their options as they weigh out which purchases to make. Utilising the data in this report, businesses can build on the popularity of augmented reality in ways that engage customers, provide a unique and memorable experience, and ultimately drive sales.

 

WE'RE HERE TO HELP YOU MAKE THE MOST OF AR

Our Augmented Reality E-commerce Solution, Ares, changes the game and is all about enhancing the online shopping experience for the end user. It is about lifting product images from standard 2D into something experiential and visually impactful, that truly brings product shopping online to life. Ares is dedicated to leveraging the power of AR and 3D for so much more than entertainment – it exists as your next step for achieving peak eCommerce performance.

And the reason it is changing the game is because it works straight from the web browser or mobile device, no apps or downloads required. It can be plugged into any website or e-commerce platform and Ares works on the latest Android and iOS devices.

Ares is a full end-to-end AR service for retailers. You don't need to be an AR expert to get the best out of Ares. Find out how Ares can revolutionise the way you sell online.

Click the picture below to take a look at our highlights from the report.